Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

Puma’s BioEvolution Project Introduces A Shoe That Adapts To The Body

Following our recent write up on the Puma’s first augmented reality shoe, the QD CELL Origin AR, we are following it up...
PUMA Biodesign

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance...

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...

Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of...
Fashion Tech

For One Day Only: The Tech Pranksters Are Back And Better...

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...
Smart Insole

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your...

Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their...

The 5 Best Tech-Infused Sneakers of 2019 So Far

The smart sneakers game has become a playing field for heavy hitters trying to stay ahead of the game by consistently re-energising...

Unmade x New Balance, A Collaboration That Is Reimagining the Fashion...

Last month we wrote about how fashion software technology company Unmade partnered up with Avery Dennison, a global leader in innovative materials...

Check Out These Cool Kicks That Use Heat As The Catalyst

I recently wrote an article on tech sneakers, and in my research, I came across these kicks by Sir Castle Tees that react cold and hot...