Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials...

Adidas FUTURECRAFT On Using Technology to Push the Boundaries of Performance

First unveiled in April 2017, adidas FUTURECRAFT has been on a journey. The high performance running shoe launched FUTURECRAFT 4D on January 18th and now they have...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To...

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

The 5 Best Tech-Infused Sneakers of 2019 So Far

The smart sneakers game has become a playing field for heavy hitters trying to stay ahead of the game by consistently re-energising...
Sneaker Tech

Sneaker Tech, 10 Perfect Gimmicks That Have Kept Brands Ahead Of...

Since Nike teamed up with Michael Jordan to bring Air Jordan to the rather stale sneaker market, the perfect gimmick was born. Celeb based, Nike...

Puma’s BioEvolution Project Introduces A Shoe That Adapts To The Body

Following our recent write up on the Puma’s first augmented reality shoe, the QD CELL Origin AR, we are following it up...
Fashion Tech

For One Day Only: The Tech Pranksters Are Back And Better...

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...

NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

If you haven't noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex...