Sneaker Tech

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

Christian Dior Couture Unveils Its First Web3 Initiative: The Dior B33 Sneaker

The launch of the Dior B33 sneaker represents a significant milestone not just for Dior, but for the entire fashion industry. It is a...

Ethereum NFT Metaverse Sneakers, Something For the Sneakerheads?

The RTFKT x Nike Dunk Genesis CryptoKicks, available with style-changing Skin Vial NFTs, are digital wearable items designed for use in metaverse worlds.  Nike’s first...

Calling All Sneakerheads & Gamers: RTFKT Sneakers, Where Fashion Meets AR + Gaming

Combining video games and fashion is more than just a thing; many millennials want their style to not only to be defined by what...

Unmade x New Balance, A Collaboration That Is Reimagining the Fashion Experience

Last month we wrote about how fashion software technology company Unmade partnered up with Avery Dennison, a global leader in innovative materials science, branding...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented...

The 5 Best Tech-Infused Sneakers of 2019 So Far

The smart sneakers game has become a playing field for heavy hitters trying to stay ahead of the game by consistently re-energising the industry...

From Apple to Vegan, Footwear Brand WOMSH Launches Vegan Shoe Line

Italian footwear brand WOMSH has choosen change. It is a change that has led to the company working with northern Italian company Frumat, a...

Puma’s BioEvolution Project Introduces A Shoe That Adapts To The Body

Following our recent write up on the Puma’s first augmented reality shoe, the QD CELL Origin AR, we are following it up with the...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at...

3 Must Have​ Buys That Are Perfect For The Fashion Tech Shy Shopper

I want to start the week off by sharing with you three great finds that had me at hello. Innovative, intelligent and with just...

Will PUMA’s New Technology platform, Fit Intelligence, Speak to The Future of Sport?

I am sure that some of you have already heard about PUMA's new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the sports company...

Inside The Revolutionary Nike Adapt BB, A Custom Shoe for Everyone

There is a new basketball sneaker in town- the Nike Adapt BB. Not since the introduction of the Nike HyperAdapt 1.0 in 2016, has...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of...

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