Check Out These Cool Kicks That Use Heat As The Catalyst

I recently wrote an article on tech sneakers, and in my research, I came across these kicks by Sir Castle Tees that react cold and hot...

Adidas FUTURECRAFT On Using Technology to Push the Boundaries of Performance

First unveiled in April 2017, adidas FUTURECRAFT has been on a journey. The high performance running shoe launched FUTURECRAFT 4D on January 18th and now they have...
Fashion Tech

For One Day Only: The Tech Pranksters Are Back And Better...

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...

Nike’s Latest 3D Printed Trainers To Debut This Weekend at the...

Nike has made no secret of the fact that they want to be seen as leaders in innovation Their exploration of technology has led...

NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

If you haven't noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

Inside The Revolutionary Nike Adapt BB, A Custom Shoe for Everyone

There is a new basketball sneaker in town- the Nike Adapt BB. Not since the introduction of the Nike HyperAdapt 1.0 in...

Will PUMA’s New Technology platform, Fit Intelligence, Speak to The...

I am sure that some of you have already heard about PUMA's new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the...

3 Must Have​ Buys That Are Perfect For The Fashion Tech...

I want to start the week off by sharing with you three great finds that had me at hello. Innovative, intelligent and...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant...