Will PUMA’s New Technology platform, Fit Intelligence, Speak to The...

I am sure that some of you have already heard about PUMA's new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the...

Inside The Revolutionary Nike Adapt BB, A Custom Shoe for Everyone

There is a new basketball sneaker in town- the Nike Adapt BB. Not since the introduction of the Nike HyperAdapt 1.0 in...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of...

Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...
Smart Insole

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your...

Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their...

Nike’s Latest 3D Printed Trainers To Debut This Weekend at the...

Nike has made no secret of the fact that they want to be seen as leaders in innovation Their exploration of technology has led...

NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

If you haven't noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex...
Fashion Tech

For One Day Only: The Tech Pranksters Are Back And Better...

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...