Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at the top of their game. One of those companies is Puma who launched the LQD CELL Origin...

3 Must Have​ Buys That Are Perfect For The Fashion Tech Shy Shopper

I want to start the week off by sharing with you three great finds that had me at hello. Innovative, intelligent and with just enough tech to win you over, I would like you to get better acquainted with 3D recovery smart...

Will PUMA’s New Technology platform, Fit Intelligence, Speak to The Future of Sport?

I am sure that some of you have already heard about PUMA's new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the sports company to automate and finetune performance fit its footwear, we wonder whether PUMA's first Fi footwear style could be...

Inside The Revolutionary Nike Adapt BB, A Custom Shoe for Everyone

There is a new basketball sneaker in town- the Nike Adapt BB. Not since the introduction of the Nike HyperAdapt 1.0 in 2016, has there been such an electric buzz around the advancing custom fit of the freshest pair of shoes on...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used plastic waste to create beautiful shoes. They first launched with the Flat, then the Point before adding the Loafer. Now...

Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of the Flyprint trainers to the public, until now. As of the 13th September, consumers will be able to grab themselves...

Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials that enhance performance. Launching exclusively at Selfridges London, Balenciaga’s latest style has been created with plenty of Gore-Tex, a cage construction...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to sneaker tech. You only have to look at the advancements made by Nike and adidas to see that innovation is...

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your Shoes

Smart Insole
Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their goals more efficiently. Featuring accurate power and performance measurement, RUNVI also offers real-time coaching and dynamic training plans. "With our leading-edge...

Nike’s Latest 3D Printed Trainers To Debut This Weekend at the London Marathon

Nike has made no secret of the fact that they want to be seen as leaders in innovation Their exploration of technology has led to the sports giant investing in 3D printing. With the London Marathon taking place this weekend, Nike is supporting runner...