Sneaker Tech

NEFFA, The New Fashion Factory Introduces A Groundbreaking Automated Manufacturing Method

The fashion industry does not just have a material problem; it has a broader systemic problem that requires a holistic solution. NEFFA's founders, Aniela Hoitink and Nicoline van Enter...

Is it time to democratize the Metaverse? The Metaverse Standards Forum thinks so.

The Metaverse motivates the novel integration and deployment of diverse technologies for collaborative spatial...

There Might Be Way To Reduce the Environmental Impact of the Fashion industry Dramatically.

Two Nordic companies, Climate-positive textile material company Spinnova and cleantech company imogo, have come...

A Technology that Drives Inclusivity and Diversity within Digital Fashion. Could Lalaland be it?

The fashion industry has been busy saying hello to Lalaland, an Amsterdam-based company that...

Fashion Brands, Ready for a One-stop Guide To Accelerate Your Sustainable Transformation with Digital Traceability?

TrusTrace, a market-leading platform for supply chain transparency and product traceability within the fashion...

Calling All Sneakerheads & Gamers: RTFKT Sneakers, Where Fashion Meets AR + Gaming

Combining video games and fashion is more than just a thing; many millennials want their style to not only to be defined by what...

Unmade x New Balance, A Collaboration That Is Reimagining the Fashion Experience

Last month we wrote about how fashion software technology company Unmade partnered up with Avery Dennison, a global leader in innovative materials science, branding...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented...

The 5 Best Tech-Infused Sneakers of 2019 So Far

The smart sneakers game has become a playing field for heavy hitters trying to stay ahead of the game by consistently re-energising the industry...

From Apple to Vegan, Footwear Brand WOMSH Launches Vegan Shoe Line

Italian footwear brand WOMSH has choosen change. It is a change that has led to the company working with northern Italian company Frumat, a...

Puma’s BioEvolution Project Introduces A Shoe That Adapts To The Body

Following our recent write up on the Puma’s first augmented reality shoe, the QD CELL Origin AR, we are following it up with the...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at...

3 Must Have​ Buys That Are Perfect For The Fashion Tech Shy Shopper

I want to start the week off by sharing with you three great finds that had me at hello. Innovative, intelligent and with just...

Will PUMA’s New Technology platform, Fit Intelligence, Speak to The Future of Sport?

I am sure that some of you have already heard about PUMA's new state-of-the-art technology platform Fit Intelligence (Fi). Designed by the sports company...

Inside The Revolutionary Nike Adapt BB, A Custom Shoe for Everyone

There is a new basketball sneaker in town- the Nike Adapt BB. Not since the introduction of the Nike HyperAdapt 1.0 in 2016, has...

Rothy’s Sneaker, Designed For The Woman Who Is Changing The Game

Rothy's is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used...

Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of...

Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...

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