Durable, Ultra-lightweight and Breathable, Nike’s Fastest Shoe Ever Is Back!

It is no secret that Nike has been investing in 3D printing. So far the sports brand has only released a limited amount of...

Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...
Smart Insole

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your...

Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their...

Nike’s Latest 3D Printed Trainers To Debut This Weekend at the...

Nike has made no secret of the fact that they want to be seen as leaders in innovation Their exploration of technology has led...

NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

If you haven't noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex...
Fashion Tech

For One Day Only: The Tech Pranksters Are Back And Better...

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...
PUMA Biodesign

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance...

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...

Check Out These Cool Kicks That Use Heat As The Catalyst

I recently wrote an article on tech sneakers, and in my research, I came across these kicks by Sir Castle Tees that react cold and hot...
Sneaker Tech

Sneaker Tech, 10 Perfect Gimmicks That Have Kept Brands Ahead Of...

Since Nike teamed up with Michael Jordan to bring Air Jordan to the rather stale sneaker market, the perfect gimmick was born. Celeb based, Nike...