AR | VR

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

Will Bose’s Augmented Reality Wearable Tackle The Issues That Have Kept AR On The Sidelines?

This year's SXSW introduced some exciting things, including Bose's audio augmented reality platform. Unlike other augmented reality products and platforms, Bose AR doesn’t change...

Fashion, Technology And Augmented Reality Gives Birth To Digital Supermodel Shudu

We recently wrote about drones buzzing down the runway at a D&G show in Milan. It was a stunt that brought about the conversation...

Augmented Reality, The Technology Destined to Change the Future Of Beauty

We recently wrote about how Coty, one of the world’s largest beauty companies, designed the ‘Let’s Get Ready’ skill for the Amazon Echo Show. It was...

LFW: Immersive Technologies, The New Narrative For The Fashion Industry

Yesterday, the global debut of LiveCGX, ILMxLAB’s performance took place at by the stunning Durbar Court within the Foreign and Commonwealth Office in central...

SpidAR, An Immersive Experience Using AR, Storytelling and Physical Computing

Last year, as part of our Women in Tech Series, we spoke to Renata Gaui. She not only shared her experiences and challenges she also...

Could Blockchain-fueled Smart Glasses Lead the AR Revolution?

Apple and Amazon are not alone in the smart glasses front, Lucyd is looking to develop glasses that will use next-gen AR display to...

Tim Cook: “I don’t think there is any sector or industry that will be untouched by AR.”

In a sit-down interview with Lauren Indvik, Tim Cook talked about a future of convenience, where shopping is shaped by the world of augmented reality...

Holition x Rimmel: Beauty Technology Meets Human Experience

It is no secret that technology advancements have been revolutionizing many industries for quite some time now. From fashion to retail,  the ever-changing face...

It is Confirmed, Wearables Out, Augmented Reality In, For Microprocessor Giant Intel

With the wearables market expected to grow at a CAGR (compound annual growth rate) of 18.2% between 2017 and 2021, it came as a...

Jasna Rok, Future-Proofing And Challenging The Fashion Tech Industry.

We find ourselves having a fashion tech crush on the brilliant and talented Jasna Rok, who recently exhibited at #FASHIONTECH Berlin. Drawn to her pioneering work,...

Onitsuka Tiger x Anrealage Augmented Reality Sneakers, Innovative or Gimmick?

Footwear brand Onitsuka and fashion label Anrealage have teamed up to design sneakers that can come to life. The collaboration has brought to our attention...

Exploring Fashion Tech Milestones Beyond The Usual Marketing Ploys

Digital and retail are where fashion tech started to get the industry’s attention. This was when it finally became apparent that e-commerce was an...

Holition’s Innovation, Leads The Way In The Merger of Beauty and Technology

This morning, I was excited to be heading for the offices of Holition. Located in Chancery Lane, Holition is an award winning digital creative studio...

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

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