AR | VR

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to try out...

Bose AR Glasses, The Stylish Sunnies With a Switch

What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena...

How Is Augmented Reality Transforming the Fashion Industry?

Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take...

Does the Teslasuit Represent The Future of Full Body Haptic Technology?

Back in October 2018, the whispers and excitement about the Teslasuit got that little bit louder as curiosity about the wearable device grew. Officially...

nreal Light, MR Glasses For The Next Generation Augmented User Experience

The evolution of Mixed Reality (MR) glasses not only allows audiences to have greater freedom of watching and interaction and this is where nreal's...

Coty Unveils AR-enabled Smart Mirror That Revolutionises Hair Colour Experience

2018 seemed to be the year that Coty announced a lot of innovational products and collaborations, and it looks like 2019 is going to be no...

Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural Extension Of The Real World

Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and...

Retailers Investing in AR / VR Should Know 4 in 5 Shoppers Wouldn’t Be Interested In Using It!

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion...

Virtual Try-On Startup StyleDotMe, Launches Augmented Reality Tech Platform for Jewellery

Earlier this week, fashion tech company StyleDotMe launched its Augmented Reality (AR) tech platform for jewellery called mirrAR. Designed to help shoppers try jewellery without...

AuR, An Immersive Experience That Will Not Hijack Your Eyes Or Your Attention

In Minority Report, do you remember when Tom Cruise's character fast-walks through a futuristic retail store, with brands calling out to him, offering him...

Sports Technology Meets Augmented Reality, SOLOS Smart Glasses Now Available

The world's lightest augmented reality smart glasses for sports and consumer fitness are now available to buy. First introduced at this year at the...

Can VR Be A Tool In Teaching Sustainability Practices In Fashion Education?

Fashion Revolution Week recently drew to a close. It is a movement that has inspired an army of consumers to ask brands for greater...

COTY x Holition x PERCH Unveil Next Generation Magic Mirror

The merger of beauty and technology is taking off. We have written quite a bit about how technological advancements have been revolutionising and disrupting...

Ready Player One, A Balance Between A Cautionary Tale And A Celebration Of VR

Its safe to say that everyone wants a piece of Augmented Reality (AR) but what about Virtual Reality (VR)? The gold rush for AR...

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