SpidAR, An Immersive Experience Using AR, Storytelling and Physical Computing

Last year, as part of our Women in Tech Series, we spoke to Renata Gaui. She not only shared her experiences and challenges she also...

Samsung Goes All VR Space Age

When I first cast my eyes on the Samsung Gear VR headset, I had a flashback memory of the View Master. Remember those big red...
Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

Onitsuka Tiger x Anrealage Augmented Reality Sneakers, Innovative or Gimmick?

Footwear brand Onitsuka and fashion label Anrealage have teamed up to design sneakers that can come to life. The collaboration has brought to our attention...

Virtual Try-On Startup StyleDotMe, Launches Augmented Reality Tech Platform for Jewellery

Earlier this week, fashion tech company StyleDotMe launched its Augmented Reality (AR) tech platform for jewellery called mirrAR. Designed to help shoppers try jewellery without...

BLIPPAR, Augmented Reality for Generation Curious

Just when we thought apps couldn't get any better, we are introduced to Blippar. With millions of people blipping a wealth of information hidden in...

LFW: Immersive Technologies, The New Narrative For The Fashion Industry

Yesterday, the global debut of LiveCGX, ILMxLAB’s performance took place at by the stunning Durbar Court within the Foreign and Commonwealth Office in central...

Retailers Investing in AR / VR Should Know 4 in 5...

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with...

Could Blockchain-fueled Smart Glasses Lead the AR Revolution?

Apple and Amazon are not alone in the smart glasses front, Lucyd is looking to develop glasses that will use next-gen AR display to...