Fashion Tech Milestones

Exploring Fashion Tech Milestones Beyond The Usual Marketing Ploys

Digital and retail are where fashion tech started to get the industry’s attention. This was when it finally became apparent that e-commerce was an...

It is Confirmed, Wearables Out, Augmented Reality In, For Microprocessor Giant...

With the wearables market expected to grow at a CAGR (compound annual growth rate) of 18.2% between 2017 and 2021, it came as a...

The Scarfi VR App, Bridging the Gap Between The Physical and...

We recently discovered a new VR app with a difference. Launched exclusively at Westfield London, the Scarfi app was created via a partnership with British...

Onitsuka Tiger x Anrealage Augmented Reality Sneakers, Innovative or Gimmick?

Footwear brand Onitsuka and fashion label Anrealage have teamed up to design sneakers that can come to life. The collaboration has brought to our attention...

Have You Met Fashion’s Spinoff of Google’s VR?

The name Rebecca Minkoff has not been uttered in the same breath as Fashion Technology for a while, until now that is! Rebecca Minkoff has...

BLIPPAR, Augmented Reality for Generation Curious

Just when we thought apps couldn't get any better, we are introduced to Blippar. With millions of people blipping a wealth of information hidden in...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with...
Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

Virtual Personal Trainer Integrated In Smart Clothing Wins

Supported by Intel, WIRED Germany, Adidas and Premium fashion fair #FASHIONTECH, Deutsche Telekom Fashion Fusion was all about designing relevant, functional, sustainable smart fashion...