Fashion Tech Milestones

Exploring Fashion Tech Milestones Beyond The Usual Marketing Ploys

Digital and retail are where fashion tech started to get the industry’s attention. This was when it finally became apparent that e-commerce was an...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with...
Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

Virtual Personal Trainer Integrated In Smart Clothing Wins

Supported by Intel, WIRED Germany, Adidas and Premium fashion fair #FASHIONTECH, Deutsche Telekom Fashion Fusion was all about designing relevant, functional, sustainable smart fashion...

LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now'...
Jasna Rok

Jasna Rok, Future-Proofing And Challenging The Fashion Tech Industry.

We find ourselves having a fashion tech crush on the brilliant and talented Jasna Rok, who recently exhibited at #FASHIONTECH Berlin. Drawn to her pioneering work,...

Holition’s Innovation, Leads The Way In The Merger of Beauty and...

This morning, I was excited to be heading for the offices of Holition. Located in Chancery Lane, Holition is an award winning digital creative studio...

It is Confirmed, Wearables Out, Augmented Reality In, For Microprocessor Giant...

With the wearables market expected to grow at a CAGR (compound annual growth rate) of 18.2% between 2017 and 2021, it came as a...

The Scarfi VR App, Bridging the Gap Between The Physical and...

We recently discovered a new VR app with a difference. Launched exclusively at Westfield London, the Scarfi app was created via a partnership with British...

Onitsuka Tiger x Anrealage Augmented Reality Sneakers, Innovative or Gimmick?

Footwear brand Onitsuka and fashion label Anrealage have teamed up to design sneakers that can come to life. The collaboration has brought to our attention...