LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now'...

AR Goggles, Perfect For Snow Sports

Are you a lover of winter sports? Is skiiing or snowboarding your thing? then you will fall head over heels for RideOn goggles. They...
Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

BLIPPAR, Augmented Reality for Generation Curious

Just when we thought apps couldn't get any better, we are introduced to Blippar. With millions of people blipping a wealth of information hidden in...

Virtual Personal Trainer Integrated In Smart Clothing Wins

Supported by Intel, WIRED Germany, Adidas and Premium fashion fair #FASHIONTECH, Deutsche Telekom Fashion Fusion was all about designing relevant, functional, sustainable smart fashion...

Have You Met Fashion’s Spinoff of Google’s VR?

The name Rebecca Minkoff has not been uttered in the same breath as Fashion Technology for a while, until now that is! Rebecca Minkoff has...

Samsung Goes All VR Space Age

When I first cast my eyes on the Samsung Gear VR headset, I had a flashback memory of the View Master. Remember those big red...

Fashion, Technology And Augmented Reality Gives Birth To Digital Supermodel Shudu

We recently wrote about drones buzzing down the runway at a D&G show in Milan. It was a stunt that brought about the conversation...

Will Bose’s Augmented Reality Wearable Tackle The Issues That Have Kept...

This year's SXSW introduced some exciting things, including Bose's audio augmented reality platform. Unlike other augmented reality products and platforms, Bose AR doesn’t change...