Wannaby AR Try On Kicks

Meet The AR Try-On Technology Disrupting the Shopping Experience

On a mission to break online shopping barriers Wannaby, an AR commerce company, made headlines at the beginning of 2019 with their...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant...

Physics-Based Fitting Simulation To Revolutionise Virtual Fitting Experience

Imagine a shopping experience that allows you to put on all your favourite fashion labels at the same time without having to...
Augmented Reality

How Is Augmented Reality Transforming the Fashion Industry?

Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed...
TeslaSuit

Does the Teslasuit Represent The Future of Full Body Haptic Technology?

Back in October 2018, the whispers and excitement about the Teslasuit got that little bit louder as curiosity about the wearable device...

nreal Light, MR Glasses For The Next Generation Augmented User Experience

The evolution of Mixed Reality (MR) glasses not only allows audiences to have greater freedom of watching and interaction and this is...

Coty Unveils AR-enabled Smart Mirror That Revolutionises Hair Colour Experience

2018 seemed to be the year that Coty announced a lot of innovational products and collaborations, and it looks like 2019 is going to...

Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural...

Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and...

Retailers Investing in AR / VR Should Know 4 in 5...

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion...

Virtual Try-On Startup StyleDotMe, Launches Augmented Reality Tech Platform for Jewellery

Earlier this week, fashion tech company StyleDotMe launched its Augmented Reality (AR) tech platform for jewellery called mirrAR. Designed to help shoppers try jewellery without...