Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural...

Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and...

Retailers Investing in AR / VR Should Know 4 in 5...

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion...

Virtual Try-On Startup StyleDotMe, Launches Augmented Reality Tech Platform for Jewellery

Earlier this week, fashion tech company StyleDotMe launched its Augmented Reality (AR) tech platform for jewellery called mirrAR. Designed to help shoppers try jewellery without...

AuR, An Immersive Experience That Will Not Hijack Your Eyes Or...

In Minority Report, do you remember when Tom Cruise's character fast-walks through a futuristic retail store, with brands calling out to him, offering him...

Sports Technology Meets Augmented Reality, SOLOS Smart Glasses Now Available

The world's lightest augmented reality smart glasses for sports and consumer fitness are now available to buy. First introduced at this year at the...

Can VR Be A Tool In Teaching Sustainability Practices In Fashion...

Fashion Revolution Week recently drew to a close. It is a movement that has inspired an army of consumers to ask brands for greater...

COTY x Holition x PERCH Unveil Next Generation Magic Mirror

The merger of beauty and technology is taking off. We have written quite a bit about how technological advancements have been revolutionising and disrupting...

Ready Player One, A Balance Between A Cautionary Tale And...

Its safe to say that everyone wants a piece of Augmented Reality (AR) but what about Virtual Reality (VR)? The gold rush for AR...

Will Bose’s Augmented Reality Wearable Tackle The Issues That Have Kept...

This year's SXSW introduced some exciting things, including Bose's audio augmented reality platform. Unlike other augmented reality products and platforms, Bose AR doesn’t change...

Fashion, Technology And Augmented Reality Gives Birth To Digital Supermodel Shudu

We recently wrote about drones buzzing down the runway at a D&G show in Milan. It was a stunt that brought about the conversation...