LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now' technology for their runway show. Now with London Fashion Week upon us the fashion tech conversation has changed courtesy of Danish...

LFW: Immersive Technologies, The New Narrative For The Fashion Industry

Yesterday, the global debut of LiveCGX, ILMxLAB’s performance took place at by the stunning Durbar Court within the Foreign and Commonwealth Office in central London. It was a collaborative effort between London College of Fashion’s Innovation Agency (FIA) and Lucasfilm’s immersive entertainment division ILMxLAB to...

LFW: Burberry Spreads The Love With AppleTV

This London Fashion Week, the new "Burberry" label, a consolidation of the London, Prorsum and Brit lines, has announced that its ‘first-ever consumer-centric shoppable runway collection’ will be more accessible through its collaboration with Apple TV. Taking place today at Kensington Gardens in London at...

LFW: Boundary Pushing Chalayan Makes A Tinsel Fuelled Statement

Hussein Chalayan, who once stated “I like technology because it’s the only thing that allows you to do new things”, is a designer after our own heart. Known first for his brilliant cutting techniques, his dabbling of technology first caught the headlines back 2006....

For The First Time, Robots Will Walk The Runway At London Fashion Week

Last season, we witnessed Dolce & Gabbana’s drones stealing the show at Milan Fashion Week, even Anna Wintour, Vogue’s editor-in-chief was impressed. This season, a robot will debut for the first time on the runway at LFW thanks to Silicon Valley-based robotics company OhmniLabs who have...

London Fashion Week Tech Rundown, Yesterday, Today and Tomorrow!

So far this season, the headlines have screamed "no fashion tech at NYFW". True there was no obvious tech but for the eagle eyes out there, there was Julianna Bass x Loomia. According to fashion tech reporter Amanda Cosco her SS18 collection,presented at New York Fashion Week,...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with nude models wearing nothing but Barbie pink shoes, over-the-top hats and his famous wigs. True nudity is nothing new in fashion,...

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

Augmented Reality
SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited attendees to interact with her garments in the virtual world. Collaborating with Pictofit and Fashion Scout, the collection explored first love...

Tech-infused Moments During Fashion Week That You Might Have Missed.

Fashion Week
As fashion week wraps up for the big 4 (New York, London, Milan and Paris), I am happy to report that there were a few tech-infused moments that did not disappoint. PFW: Drones Dress Models

LFW Vroom, Vroom, Vroom’s Onto The Scene

This season LFW has a new home, a garage on Brewer street. The edgy venue was flocked too by fashion's elite. Like a moth to the flame, the torrential rain did not stop the fashion tribe from descending onto the trendy Soho area. With my press...