LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now' technology for their runway show. Now with London Fashion Week upon us the fashion tech conversation has changed courtesy of Danish...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with nude models wearing nothing but Barbie pink shoes, over-the-top hats and his famous wigs. True nudity is nothing new in fashion,...

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

Augmented Reality
SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited attendees to interact with her garments in the virtual world. Collaborating with Pictofit and Fashion Scout, the collection explored first love...

LFW Vroom, Vroom, Vroom’s Onto The Scene

This season LFW has a new home, a garage on Brewer street. The edgy venue was flocked too by fashion's elite. Like a moth to the flame, the torrential rain did not stop the fashion tribe from descending onto the trendy Soho area. With my press...

Should London be Hailed As Capital For Fashion & Tech?

It was only a mere few days ago when Natalie Massenet, who accepted her Damehood at Buckingham Palace this week, was quoted describing London as a world "capital for fashion and technology". On hearing this I thought, is it? Sure, London should definitely get 5 stars for...