LFW: Do You Hear The Slight Hum of Tech?

Today is the day that tech visits the runway at London Fashion Week. Henry Holland, who we wrote about earlier in the week, will...

Cashless on the Catwalk, Gadgetry or Innovation?

With 1 day and 17 hours remaining before London Fashion Week begins, we are naturally buzzing with excitement to see what the designers will...

LFW: Burberry Spreads The Love With AppleTV

This London Fashion Week, the new "Burberry" label, a consolidation of the London, Prorsum and Brit lines, has announced that its ‘first-ever consumer-centric shoppable...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with...
Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

LFW Vroom, Vroom, Vroom’s Onto The Scene

This season LFW has a new home, a garage on Brewer street. The edgy venue was flocked too by fashion's elite. Like a moth to...

Should London be Hailed As Capital For Fashion & Tech?

It was only a mere few days ago when Natalie Massenet, who accepted her Damehood at Buckingham Palace this week, was quoted describing London as...

LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now'...