Augmented Reality

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

LFW: Boundary Pushing Chalayan Makes A Tinsel Fuelled Statement

Hussein Chalayan, who once stated “I like technology because it’s the only thing that allows you to do new things”, is a designer after...

The Final London Fashion Week: Will Change Affect The Artistic Fabric...

Today is the perfect day to re-address an issue that could in the long run have an affect on the merging of fashion and...

LFW: Lyst Brings Humannequins and AR to Fashion Week

If you cast your mind back to LFW in 2010, you might remember wig designer to Lady Gaga Charlie Le Mindu shocking his FROW with...

LFW: Martine Jarlgaard’s Mixed Reality, A New Approach to Runway

So far this season the tech buzz at fashion week has been all about which 'daring' designer has adopted the 'see now, buy now'...

LFW: Burberry Spreads The Love With AppleTV

This London Fashion Week, the new "Burberry" label, a consolidation of the London, Prorsum and Brit lines, has announced that its ‘first-ever consumer-centric shoppable...

Should London be Hailed As Capital For Fashion & Tech?

It was only a mere few days ago when Natalie Massenet, who accepted her Damehood at Buckingham Palace this week, was quoted describing London as...

Caroline Rush, The Force Behind A New Generation of Designers

Caroline Rush is a name that not many people know off. So who is she? She is the big boss lady behind the British...

LFW: Do You Hear The Slight Hum of Tech?

Today is the day that tech visits the runway at London Fashion Week. Henry Holland, who we wrote about earlier in the week, will...
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