Why FashionTech fails? Part I: Legacy

For the last 10 years, we've been watching the leaps and dives of the Fashion Tech industry primarily through the lens of retail projects, and some of them really did become unicorns: e-commerce is experiencing a boom, there are flash sales all...

Banks are Becoming Fashion Tech Ambassadors as Payment Wearables Popularity Surges

Payment Wearables
Imagine leaving your bank card at home, purposely. How would you pay for a cup of coffee, transportation, or dinner with friends? Well, thanks to advancing payment technology it is now possible to pay your bill with something unassuming like a keyring,...

Crowdfunding Platforms, It’s Time For An Upgrade, Stat

Do any of you remember Ear-O-Smart? Their campaign hit the headlines back in 2016 and was covered by the likes of Forbes.com, CBC News, Wareable and the BBC. Ear-O-Smart got the kind of attention that ensured that their crowdfunding campaign got...

How Is Augmented Reality Transforming the Fashion Industry?

Augmented Reality
Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take hold of the $2.4 trillion industry. Promising to revolutionise the entire business of fashion, there is one...

Wearables & The Importance of Technological Disruption in the Medical Field

As the wearable technology ecosystem advances, we are headed towards a future where we will be able to choose whether to have a device in our hand or an implant in our brain. It is a destiny recognised for its possibilities by...

French Startup Heuritech Wants To Help Fashion Brands Make Clothes That Customers Want

Before the internet, fashion trend forecasters travelled to remote corners of the world to closely document sartorial choices of resident micro-communities. This allowed them to identify the next big fashion trend. Now skip forward to the social media age where such micro-communities...

Sustainable Fashion Marketing: The Playful Approach

Sustainable Fashion Marketing
‘It’s chic to repeat’, is a snappy phrase that carries a semantic equal part playful and meaningful. Here’s why. It is devoid of terrifying stats about human rights and climate change, that results from the use-and-throw clothes culture many of us have become habituated...

Did You Know That 23 Per Cent Of Our Clothes Are Unworn?

In September 2018, online fashion retailer Boohoo reported strong half-year profits and rapid growth at its fast fashion brands PrettyLittleThing and NastyGal. Revenue for the entire group had jumped 50 per cent to £395.3m, compared with the previous year, and it shows no sign...

Retailers Investing in AR / VR Should Know 4 in 5 Shoppers Wouldn’t Be Interested In Using It!

Klarna, a Swedish company that works with 90,000 merchants to offer payment solutions, has released new research that shows while a majority of fashion retailers want to invest in high tech features such as AR / VR, 4 in 5 shoppers say that they...

The Time for Fashion Schools And Tech Companies To Collaborate Is Now

Even if you walk into the world's best fashion schools, you are most likely going to experience a time warp. By this, I mean that students are still being taught approaches and the techniques of making a garment that seems post WW2, whilst the...