New Balance To Use Custom-built AI Technology at NYFW to Identify Those Defying The Norm

If you are planning to attend NYFW this season, here are some words of advice, make sure that you are dressed to stand out from the crowd. Why might you ask? Well, New Balance, the athletic brand, will be using “custom-built artificial intelligence technology to...

For The First Time, Robots Will Walk The Runway At London Fashion Week

Last season, we witnessed Dolce & Gabbana’s drones stealing the show at Milan Fashion Week, even Anna Wintour, Vogue’s editor-in-chief was impressed. This season, a robot will debut for the first time on the runway at LFW thanks to Silicon Valley-based robotics company OhmniLabs who have...

Iris van Herpen’s Syntopia Merges Artisanal Techniques With Modern Tech

It has been a full week since Iris van Herpen presented her collection on 2nd July 2018 at Le Trianon in Paris. The beautiful Haute Couture collection named, ‘Syntopia’, explored the new worlds that arise within synthetic biology and the intertwining relationships between the organic...

On Dolce & Gabbana’s Runway Drones: “Being human is so last season”

Who would have guessed that Dolce & Gabbana's drones will steal the show at Milan Fashion Week? Even Anna Wintour, Vogue's editor-in-chief was impressed. Although it was an obvious pr stunt, in a way, experimenting with drones, I guess, was a rather odd nod...

5 Brands Courting Smartphone-Wielding Shoppers In The Age of See Now, Must Have Now!

After Burberry embraced the "see now, buy now" idea two years ago we have since seen quite a few fashion Week designers succumbing to producing a shoppable runway. Although not yet an industry standard model, Heather Gramston, women’s wear buying manager at Selfridges, told NY Times that...

LFW: Immersive Technologies, The New Narrative For The Fashion Industry

Yesterday, the global debut of LiveCGX, ILMxLAB’s performance took place at by the stunning Durbar Court within the Foreign and Commonwealth Office in central London. It was a collaborative effort between London College of Fashion’s Innovation Agency (FIA) and Lucasfilm’s immersive entertainment division ILMxLAB to...

Badgley Mischka AW2018- Interactive Runway App

At NYFW, Badgley Mischka gave a bow to technology by creating an interactive runway app for the iPhone and iPad, which allowed attendees to interact with the fall collection as it hit the runway live. The app gave those attending the show the option to...

State-of-the-art 3D Patented Virtual Styling Technology Launched at NYFW

Retail Tech
Yesterday, at New York Fashion Week, Style.me brought some exciting technology to the retail tech revolution. Known for transforming the fashion e-commerce, Style.me has developed proprietary technology in 3D scanning, patented 3D geometric deform, simulation and layering technology. Founded in 2014 by Jonathan Leong, Style.me is a...

Could Joaquin Phoenix ‘Wear Vegan’ Campaign Change Attitudes Towards Vegan Wool?

Dressed in a wool suit designed by Brave GentleMan, Phoenix makes a statement during NYFW this season. If you, like Joaquin Phoenix, believe that “Wool hurts. Wear Vegan” then I have some good news for you, you can turn to CROP, a wool alternative led by...

PH5 x Girls Who Code Proving You Can Be Into Computers & Work in the Fashion Industry

Did you know that most of the clothing that PH5 produces is made with a computer? We didn't. Working with Girls Who Code, a startup that aims to close the gender gap in technology through education, the creative director of PH5, Mijia Zhang and...