Medusa Top by Alice McCALL

Medusa Top by Alice McCALL at Fashion Week Australia

The Importance of Biochemical Footbed Technology

When it comes to our feet, we have never really thought too much about how we expose them to unforgiving surfaces day in, day out. From concrete pavements to wooden floors, our feet sometimes have to end up overcompensating due to the unnatural position...

Careers At FashNerd.com

We are massive lovers of Fashion Technology that gets us excited right down to our pedicured toes. FashNerd.com is about creating, curating, consuming and sharing – and now we’re looking for external contributing writers.   We’re seeking a handful of contributors at the local level...

Why Women Probably Need a Cellular Apple Watch More Than Men

Apple Watch Woman
Apple announced Series 2 of the Apple Watch last week. It’s a solid upgrade, adding GPS, waterproofing, and much faster speeds. One thing it didn’t include was a cellular chip. This means that in order to access the internet, the Watch is still dependent...

Automat, Taking The Internet Of Things From Prototype To Market

Automat, Taking The Internet Of Things From Prototype To Market
It wasn't long after meeting Fredrik Timour, CEO of award-winning startup Neue Labs, that we dove straight into a conversation about their latest product called AUTOMAT. Over a beer, I questioned Timour on the ins and outs of Neue Labs, with the objective to understand the possibilities...

When ‘Functional Fashion’ Takes A Whole New Meaning

Designing functional fashion is and should be more than just the latest smart jewellery with the ability to give you notifications or a handsome tech bag that charges your mobile on the go.  When it comes to 'needs vs. wants', we should try to keep...

CEAM, Invisible Nano Technology Meets Modern Design

Always on the look out for something new in the fashion tech space, it was quite exciting when we were introduced to a new clothing brand called CEAM. The NY based brand has designed a capsule collection of garments impervious to spills, everyday wrinkles and...

These Smart Threads Can Change The Colour of Clothes

These Smart Threads Can Change The Colour of Clothes
Often, when I leave the house, it hits me that I haven't given any attention to colour matching my clothes. This fashion passe could soon be a thing of the past, because a group of researchers in the US have found a way of shifting...

The Misfit Phase, a Fitness Tracker Meets Traditional Timepiece

Misfit Phase
When it comes to the new Misfit Phase, we wonder, is it a case of another day, another smartwatch? Well, I guess it depends on who you ask. Personally, we think that Misfit has been going through a style evolution at the hands of...