#Hello Jeans, Letting Your Butt Do The Charging

If there is one item of clothing that we all own, it is a pair of jeans. Therefore it comes as no surprise that a...

The Denim Industry, At The Intersection Of People, Planet And Purpose

When I attended MUNICH FABRIC START, I was introduced to the BLUEZONE by Panos Sofianos. The BLUEZONE is an independent concept that brings together the...

Levi’s Earth Conscious Robotic Technology Solves a $4.6 Billion Problem

The words sustainable and ethical, seem to have become key in the denim industry. We have written about G-star Raw's efforts in using new...

Evrnu’s Fiber Technology, Turning Post-Consumer Waste into New Threads

The problem, it takes 700 gallons of water to make just one cotton T-shirt. The solution, Evrnu’s Fiber Technology that turns textile waste into a...

Step Into The Future of 3D Denim With Motac

We are all about G-Star RAW's new micro denim collection. Our favourite being the the 3D Mid Skinny jeans. Dubbed MOTAC, the collection, which also...

G-Star’s EarthColors collection, Traceable From Earth To Product

It is no secret that the textile industry is the world’s second-largest polluter of water. Today’s textile mills are responsible for dumping chemical-laden, used dye water into oceans...

Can G-Star RAW’s Sustainable Outlook Be An Instrument For Change In...

There is no denying, that for fashion brands, undertaking a sustainable existence comes down to the commitment required versus the benefits received. This is...