G-Star’s EarthColors collection, Traceable From Earth To Product

It is no secret that the textile industry is the world’s second-largest polluter of water. Today’s textile mills are responsible for dumping chemical-laden, used dye water into oceans...

EDITOR’S PICK: Rock Star Smart Skinny Jeans For Only $44.94!

The fact that not many people cannot pull off a pair of white jeans did not put me off putting them on my Christmas...

Levi’s Earth Conscious Robotic Technology Solves a $4.6 Billion Problem

The words sustainable and ethical, seem to have become key in the denim industry. We have written about G-star Raw's efforts in using new...

Can G-Star RAW’s Sustainable Outlook Be An Instrument For Change In...

There is no denying, that for fashion brands, undertaking a sustainable existence comes down to the commitment required versus the benefits received. This is...

The Denim Industry, At The Intersection Of People, Planet And Purpose

When I attended MUNICH FABRIC START, I was introduced to the BLUEZONE by Panos Sofianos. The BLUEZONE is an independent concept that brings together the...

A Multiple-Partner Collaboration Designs Functional Smart Jacket With Warmth on Demand

The Multi-Tech Commuter Jacket, also known as MTC, was unveiled today. The smart jacket was commissioned by Lubrizol Corporation, a company that produces and...

Step Into The Future of 3D Denim With Motac

We are all about G-Star RAW's new micro denim collection. Our favourite being the the 3D Mid Skinny jeans. Dubbed MOTAC, the collection, which also...