COTY x Holition x PERCH Unveil Next Generation Magic Mirror

The merger of beauty and technology is taking off. We have written quite a bit about how technological advancements have been revolutionising and disrupting the beauty industry. Leading the way is one of the world’s largest beauty companies COTY. With an iconic portfolio of...

COTY Introduces Multi-sensory Fragrance Experience Powered By Mixed Reality

Imagine wearing a virtual reality headset which allows you to partake in a fully immersive journey across the world of fine fragrances; this is precisely what COTY has done. The beauty company has found a way of introducing a revolutionary fragrance via...