COTY Introduces Multi-sensory Fragrance Experience Powered By Mixed Reality

Imagine wearing a virtual reality headset which allows you to partake in a fully immersive journey across the world of fine fragrances; this is precisely what COTY has done. The beauty company has found a way of introducing a revolutionary fragrance via...

Beauty Tech Recruits Voice In Coty x Google Home Collab

The merger of beauty and technology is taking off. We have written quite a bit about how technological advancements have been revolutionising and disrupting the beauty industry. Leading the way is one of the world’s largest beauty companies COTY, has launched the...