When Fashion and LifeStyle Textiles are Getting Smart

We may not begrudge our clothes and textile furnishings for forgetting to remind us of our mother-in-law’s birthday, but we will expect them to play with us, get to know us, and make living our lives more efficient. Imagine, your self-driving car notifying you of...

Did You Know That 23 Per Cent Of Our Clothes Are Unworn?

In September 2018, online fashion retailer Boohoo reported strong half-year profits and rapid growth at its fast fashion brands PrettyLittleThing and NastyGal. Revenue for the entire group had jumped 50 per cent to £395.3m, compared with the previous year, and it shows no sign...

Smart Fabrics are Coming, But What About Washability and E-textiles Degradation?

Smart Fabrics washability
One of the most frequent questions we get about smart fabrics is “can I wash it?”. Sometimes companies provide a yes, or a no, but truthfully, the answer is not that simple. Sometimes a “yes” can mean that you can wash...

Fast or Slow, The Time for Circular Economy Fashion is Now

Circularity in the apparel industry is beginning to make economic sense. Having said that, the transition from a linear model of operation is fraught with challenges due to how the system is optimised for the take-make-waste approach. In today’s sustainability discourse, fashion is either classified...

Korina Molla: “It Is The Trend of the Market to Use These New Materials and Technologies” [Interview]

Every creative person, designer, artisan, startup, technology company and SME manufacturer from the fashion and consumer goods industry, actively looking for new opportunities to exploit ideas and fashionable concepts with a high degree of design, innovation, disruption and integration of new technologies, can apply...

Diving Into the Absence of Relevant Data in Fashion

Sweeping transformations of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion is pre-produced for future consumption, there should be an urgent need to understand customers’ wishes and desires in advance to satisfy them...