Exploring The Future of Digital Shopping And How It’s Shaping The Way We Shop

The Future of Digital Shopping
When a panel comes together to discuss the future of digital shopping in the fashion industry, it is fairly reasonable to expect to learn about the shiny new tools for that endeavour or hear more about the buzzwords like AR, MR or voice commerce....

Sustainable Fashion Marketing: The Playful Approach

Sustainable Fashion Marketing
‘It’s chic to repeat’, is a snappy phrase that carries a semantic equal part playful and meaningful. Here’s why. It is devoid of terrifying stats about human rights and climate change, that results from the use-and-throw clothes culture many of us have become habituated...

Walk The Walk With Digital Sustainability Marketing For Fashion

Digital Sustainability Marketing
A recent BBC documentary by Stacey Dooley, titled 'Fashion’s Dirty Secrets', had a groundswell of opinion against fast-fashion. The thing is, the 'secrets' revealed in the documentary have actually been out there for a while now. And over the last 2-3 years, whether for...

Centre for Fashion Enterprise Explores the New ‘Age of Experience’ in Retail Tech

With diminishing attention spans, overwhelming amounts of content, lack of free time and the invasion of technology in every aspect of our lives, it’s no surprise that ‘experience’ is a new luxury. Today’s consumers crave new and innovative experiences in every aspect of their...

Digital Future of Fashion: 8 Startups to Watch from PI Apparel Milano 2018

If you happened to be in Milan on October 11 or 12 you would have felt the atmosphere of the fashionable future thanks to PI Apparel 2018 - the most innovative gathering of the fashion industry. Several times a year, in different locations, this trade...

Did You Know That 23 Per Cent Of Our Clothes Are Unworn?

In September 2018, online fashion retailer Boohoo reported strong half-year profits and rapid growth at its fast fashion brands PrettyLittleThing and NastyGal. Revenue for the entire group had jumped 50 per cent to £395.3m, compared with the previous year, and it shows no sign...

2500 people. 3 months. No new clothes. 5 Takeaways From Slow Fashion Summer 2018

You might have heard of crowdfunding, and perhaps not crowdacting. Introduced by the Dutch non-profit CollAction, crowdacting is a new concept that enables people to pledge their action instead of money towards a positive-impact-driven cause. The team at CollAction took to their digital platform to...

The Time for Fashion Schools And Tech Companies To Collaborate Is Now

Even if you walk into the world's best fashion schools, you are most likely going to experience a time warp. By this, I mean that students are still being taught approaches and the techniques of making a garment that seems post WW2, whilst the...

TrusTrace, Helps You Trace A Product From Fibre To Garment To Fibre

TrusTrace
Over the last five years, global movement, Fashion Revolution has galvanised millions of shoppers to tag and ask brands #whomademyclothes. For the brands, willingly or not, it has become increasingly important to improve their transparency efforts as they go looking for not just who...

Scientists, Artists and Designers’ Exploration of Powering Up Our Wearables

Wearables
Technology has come a long way when it comes to small and flexible batteries and new protocols like Bluetooth Low Energy. As new technologies continue to be developed, a new generation of batteries to power them is emerging, resulting in wearables becoming more efficient,...