Waking Up With My Voice Assistant Siri

Everyone has a morning routine. About six months ago, I decided to drastically change mine due to feeling so anxious waking up each morning with all the social channels flickering with messages & updates.

Bose AR Glasses, The Stylish Sunnies With a Switch

Bose AR Glasses
What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena of hearables aka smart audio. The combination may, at first, sound contrived, and had Bose executed these wearables...

Keeping Up with Patrick McDowell: The Gen Z Sustainable Fashion Designer

As more students like Patrick McDowell are thronging fashion school campuses worldwide, they are indicative of a changing mindset in the fashion industry that will transform actions all the way from the boardrooms to the high-street.

A Conversation With Gary Wassner On Rocking Sustainability, Fashion & Technology

Gary Wassner is a man who believes that the concept of a product that falls apart after a couple of wears goes against the psyche of humanity today. Named as one of Fashionista’s 50 Most Influential People in fashion, Gary's company Hildsun...

V&A’s Fashioned From Nature, Driving The Sustainability Dialogue

In 2018, the UK had a lot going for itself in the realm of sustainable fashion. This included the Victoria & Albert (V&A) museum’s first ever exhibition about sustainability. Titled, ‘Fashioned From Nature’ the museum of art and design addressed the subject...

French Startup Heuritech Wants To Help Fashion Brands Make Clothes That Customers Want

Before the internet, fashion trend forecasters travelled to remote corners of the world to closely document sartorial choices of resident micro-communities. This allowed them to identify the next big fashion trend. Now skip forward to the social media age where such micro-communities...

3D Printing And The Age Of Hyper Customisation

Advances in 3d printing technology, the popularisation of the industry 4.0, and the rise of hyper-customised products represent a cultural shift in the way we do business, design, manufacture and interact with each other as humans. According to Germany Trade and Invest,...

The Sustainable Fashion Ecomm Playbook, Striving For Convenience

When it comes to multi-brand sites that sell sustainable fashion, the internet is no less than a graveyard, littered with broken links and defunct websites. Both retailers as well as brands in the eco-fashion space came and disappeared quickly because the customer did not...

Fast or Slow, The Time for Circular Economy Fashion is Now

Circularity in the apparel industry is beginning to make economic sense. Having said that, the transition from a linear model of operation is fraught with challenges due to how the system is optimised for the take-make-waste approach. In today’s sustainability discourse, fashion is either classified...

The Fashion For Good Experience, A Simple To Understand Approach To Storytelling

Amsterdam, a city that is home to a number of world-famous museums like the Rijksmuseum, officially stated sustainability as one of their top priorities. So it is rather befitting that the world’s first museum on sustainable fashion is located in the city of freedom. We...