Keeping Up with Patrick McDowell: The Gen Z Sustainable Fashion Designer

As more students like Patrick McDowell are thronging fashion school campuses worldwide, they are indicative of a changing mindset in the...

A Conversation With Gary Wassner On Rocking Sustainability, Fashion & Technology

Gary Wassner is a man who believes that the concept of a product that falls apart after a couple of wears goes...

V&A’s Fashioned From Nature, Driving The Sustainability Dialogue

In 2018, the UK had a lot going for itself in the realm of sustainable fashion. This included the Victoria & Albert...

French Startup Heuritech Wants To Help Fashion Brands Make Clothes That...

Before the internet, fashion trend forecasters travelled to remote corners of the world to closely document sartorial choices of resident micro-communities. This...

The Sustainable Fashion Ecomm Playbook, Striving For Convenience

When it comes to multi-brand sites that sell sustainable fashion, the internet is no less than a graveyard, littered with broken links and defunct...

Fast or Slow, The Time for Circular Economy Fashion is Now

Circularity in the apparel industry is beginning to make economic sense. Having said that, the transition from a linear model of operation is fraught...

The Fashion For Good Experience, A Simple To Understand Approach To...

Amsterdam, a city that is home to a number of world-famous museums like the Rijksmuseum, officially stated sustainability as one of their top priorities....
The Future of Digital Shopping

Exploring The Future of Digital Shopping And How It’s Shaping The...

When a panel comes together to discuss the future of digital shopping in the fashion industry, it is fairly reasonable to expect to learn...
Sustainable Fashion Marketing

Sustainable Fashion Marketing: The Playful Approach

‘It’s chic to repeat’, is a snappy phrase that carries a semantic equal part playful and meaningful. Here’s why. It is devoid of terrifying...
Digital Sustainability Marketing

Walk The Walk With Digital Sustainability Marketing For Fashion

A recent BBC documentary by Stacey Dooley, titled 'Fashion’s Dirty Secrets', had a groundswell of opinion against fast-fashion. The thing is, the 'secrets' revealed...