Hyper Island, Making the Impossible Possible [Roadtrip Series]

Hyper Island Global Head Office in Telefonplan, Stockholm
Last month I spoke in Stockholm, at a former Ericsson factory (yes, the mobile phone company that builds telecom infrastructures for countries now) that has turned into a post-industrial design centre located at Telefonplan. Now the global head office of Hyper Island, the building is home to a digital learning...

Styling Hermes on The Wrist

We announced on Thursday 10 September that Apple Watch Hermès was making its way into the world. During the Fashion Week season quite a few brands merging technology and fashion. So it should have come as no surprise when Apple, technology, and Hermes, fashion hooked up. This new...

Fashion for Good x C&A Launch Sustainable Jeans That Come With A Complete Bill Of Materials

Fashion for Good, a global platform for innovation, has just announced the release of the world’s first comprehensive toolkit. Containing two ground-breaking tools for clothing manufacturers and fashion brands, the Cradle to Cradle CertifiedTM Denim and Materials toolkit enables fashion brands, retailers and manufacturers...

Will.i.am’s BUTTONS, The Latest Wearable Tech Meets Fashion Solution?

There is a new hearable that could surpass Apple's Airpods. Launched by William Adams, also known by his stage name Will.i.am,  BUTTONS is the latest product from his wearable technology company  i.am+. Daringly described at the "anti-airpods" by a national newspaper, BUTTONS have been designed to...

Saint Laurent x Jacquard by Google, Creating the Future of Everyday, Luxury Accessories

Google is no stranger to merging fashion with technology. In 2015 the tech giant introduced Project Jacquard. It was an innovation that centred around a smart fabric initiative that showcased gesture and tap-connected wearables without screens. Fast forward to 2019, and there...

Levi’s Earth Conscious Robotic Technology Solves a $4.6 Billion Problem

The words sustainable and ethical, seem to have become key in the denim industry. We have written about G-star Raw's efforts in using new technology inventions to become a more sustainable brand. More recently, Levi's Eureka Lab have been vocal about how they are...

PFW: Exploring Fashion Tech and Humans At The Intersection of Wearable Technology

Paris Fashion Week always brings out the unexpected, and this season the unexpected comes in the shape of Tumblr and Paramount Pictures collaboration. Looking to bring the worlds of film, fashion and technology to the French city, the two companies are taking part in...

It is Take Off for CuteCircuit x easyJet

Collabs are the new black, if the recent Balmain x HM campaign is anything to go by. With the easyJet x CuteCircuit partnership launching today, one cannot deny that a great collaboration can wield the kind of power that makes people sit up and listen. It is this power...

Fast or Slow, The Time for Circular Economy Fashion is Now

Circularity in the apparel industry is beginning to make economic sense. Having said that, the transition from a linear model of operation is fraught with challenges due to how the system is optimised for the take-make-waste approach. In today’s sustainability discourse, fashion is either classified...

Technology, Rewiring the Fashion Industry

To some, technology has turned the ever evolving fashion industry upside down and to others technology has become the driving force behind the industry moving forward into a smarter future. For technology to rewire the fashion industry, there must be a seamless meeting of minds. ...