Boundary Breaking Ivyrevel Merging Fashion Creativity With Machine Learning

Digital fashion brand founders by Dejan Subosic, Aleksandar Subosic, Kenza Zouiten and Gustav Springfeldt.
We recently discovered Swedish brand Ivyrevel, a label definitely after our #WearableTechStylist's heart. Breaking boundaries through innovation, the label has been praised for designing clothes with the customer's needs in mind. Offering limited edition merchandise that meets a shoppers' demand and desires, Ivyrevel are pioneering a...

Adidas x Parley: Using Technology to Turn Bad Plastic into Good

We were ecstatic when Bionic Yarn  gained further column inches after their collaboration with G Star Raw. Together the partnership launched the RAW for the Oceans line range, a collection of denim pieces woven with about nine tons of the plastic. With such attention to...

Misfit Sprinkled with BaubleBar Sparkle in Time for Christmas

Is there such a thing as a flashy wearable? Well jewellery brand BaubleBar does not seem to think so. It seems that the label has been quite busy, bed hopping with various fitness tracker brands and bringing some much needed stylish bling to today's wearables. ...

The Parallax Dress, Merging New Intelligent Technology With Evolutionary Behavior

Voronoi Pendant, Jellyfish skirt, Monitor Dress, Symbiosis Dress and now the Parallax dress, Berlin-based creative technologist, Lina Wassong, has been keeping us on our toes for a while now. Known for exploring the aesthetic aspects of technology, Wassong's innovative ways seamlessly connect and communicate....

It is Take Off for CuteCircuit x easyJet

Collabs are the new black, if the recent Balmain x HM campaign is anything to go by. With the easyJet x CuteCircuit partnership launching today, one cannot deny that a great collaboration can wield the kind of power that makes people sit up and listen. It is this power...

Styling Hermes on The Wrist

We announced on Thursday 10 September that Apple Watch Hermès was making its way into the world. During the Fashion Week season quite a few brands merging technology and fashion. So it should have come as no surprise when Apple, technology, and Hermes, fashion hooked up. This new...

Donna Air’s BAFTA Gown Gets A Touch Of Street

Strutting in front of the waiting paparazzi, British celeb Donna Air lit up the red carpet at the BAFTA TV Awards last night. The annual event is all about what the attendees are wearing on the red carpet and this year Ms Air's dress was...

Tango, Salsa & Disco, The New Fashionable Tech

Calling all tech lovers with magpie tendencies. The trendy BaubleBar and the health conscious Jawbone have come together to create beautiful modern accessories for the upwardly mobile woman. This is good news, because fitness wearables, have for some time, been trying to shake off the rubber band...

Styling Kendall & Kylie Jenner’s Topshop Range

They have done it again. The Jenner girls, who launched a previous Topshop collection, have teamed up with the high street brand to create a capsule collection that has launched in the UK today- Friday 20th November 2015. The 15 piece range is inspired by the...

Take a Flutter With A Skirt Controlled By Your Brainwaves

Imagine a garment that reacts to your brainwaves. I know, I know, it all sounds a bit science fiction, but New York based wearable technology designer Birce Ozkan and interaction new media artist Betty Quinn, have successfully managed to combine fashion and technology in a stylishly interactive...