Is Adidas Proving Footwear Technology Is Maybe in 3D Printing?

Is Adidas Proving Footwear Technology Is Maybe in 3D Printing?

What does Thursday, 15th December 2016 and cities New York City, Tokyo and London have in common? Well, Thursday, 15th December 2016 is the...
Atlas Wearables

ATLAS Wearables, Fashioning Up Fitness With Science

The sports industry has been integrating technology into every aspect of sports training to enhance performance including nutrition and physiology. So it is only...

Performance-Centric Design Meets Revolutionary Lens Technology

Smart glasses are so hot right now, a fact reinforced by the partnership between tech giant Intel and eyewear company Luxottica. Once whispered in 2014,...

VerveLife, A New Era of Hearables from Motorola

VerveLife has landed. Today we attended the launch of a revolutionary collection of wireless audio products from Motorola. Designed to give you full freedom,...

Adidas x Parley: Using Technology to Turn Bad Plastic into Good

We were ecstatic when Bionic Yarn  gained further column inches after their collaboration with G Star Raw. Together the partnership launched the RAW for...

Iconic Reebok Classic Gets Modernly Technical

Marrying the iconic Reebok Classic’s tech know how with a modern aesthetic, the sports brand has introduced two new colourways with a transparent glittered outsole....

NikeLab x Rousteing: Fashionable Innovation of the Beautiful Game

NikeLab’s innovations meets Balmain’s Olivier Rousteing has got us hot under the collar. It is a collaboration that promises to bond the beautiful game...

#WTS2016: Day 2 When Smart Apparel Diversifies Sportswear

On day one of the Wearable Technology Show, we found ourselves being introduced to new technologies and innovative ideas, on day two it was all about...

When Fashion and LifeStyle Textiles are Getting Smart

We may not begrudge our clothes and textile furnishings for forgetting to remind us of our mother-in-law’s birthday, but we will expect them to...

A ‘Eureka Moment’ Known As Stryda

If you are looking for a fashionable brand to invest in we recommend Australian active wear brand Stryda. The stylish leggings have kicked up a...