Performance-Centric Design Meets Revolutionary Lens Technology

Smart glasses are so hot right now, a fact reinforced by the partnership between tech giant Intel and eyewear company Luxottica. Once whispered in 2014,...

Harry’s Hi-Tech Fabric Sneakers Observed Through a Futuristic Lens

We can report that there is another event taking place this week besides CES, and that is London Fashion Week Mens. This season, technology, for...

A ‘Eureka Moment’ Known As Stryda

If you are looking for a fashionable brand to invest in we recommend Australian active wear brand Stryda. The stylish leggings have kicked up a...

Iconic Reebok Classic Gets Modernly Technical

Marrying the iconic Reebok Classic’s tech know how with a modern aesthetic, the sports brand has introduced two new colourways with a transparent glittered outsole....
PUMA Biodesign

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance...

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...
Sneakers

UA HOVR, Ushering In A New Chapter Of Sneaker Tech Innovation

Under Armour has expanded its footwear apparel range with innovative performance UA HOVR sneakers. Known for their connected fitness™ platform, which powers the world's...

Intelligent Fashion That Can Measure Your Health And Still Be Sustainable

Closed Loop Smart Athleisure Fashion is an initiative based on previous work of Marina Toeters of by-wire.net and Margreet de Kok of the Holst Centre.  A...

Fully Charged And Ready To Go, Ralph Lauren Arms Team USA...

If you cast your mind back to the Rio Olympics, big brands like Nike, Adidas and Under Armour, were not being shy about putting their best...
VivoBarefoot Shoe Technology

Vivobarefoot’s Hiking Boot is Like The Tesla of Shoes

I am a straight couch potato and I am passionate about it, and with good reason. Technology has severely let me down. All my activity...

Bloom Bra’s Convergence of Science, Technology and Fashion Disrupting An Industry

Did you know that the body changes on average 10% throughout the month? For larger breasts, that could be a full cup size. What...