Sneakers

UA HOVR, Ushering In A New Chapter Of Sneaker Tech Innovation

Under Armour has expanded its footwear apparel range with innovative performance UA HOVR sneakers. Known for their connected fitness™ platform, which powers the world's...
Under Armour on Designing Crucial Performance Weapons for Runners

Under Armour on Designing Crucial Performance Weapons for Runners

Good things can come in three, and in the case of Under Armour they are UA SpeedForm® Gemini 3 RE, UA SpeedForm® Velociti RE,...
Vollebak

Vollebak On Pushing Graphene Tech And Building Clothes That No-one Will

The existence of Graphene was first theorised in the 1940s, but it wasn’t until 2004 when two maverick scientists, Andre Geim and Konstantin Novoselov,...
Nike Sydney Leroux

Nike’s Latest Innovation Is An Environmentally Friendly Flyknit Kickass Bra

Hey ladies, there is a bra that we have fallen for. Designed by sports giant Nike, the bra's support  is made of a material...

Science of Apparel, Engineering Fibers With Style And Sustainability

I recently discovered NY based startup Science of Apparel. Located in SoHo, I love how the company is setting a new standard. Combining performance and...
Sustainable Shoes

Sustainable Shoes Designed With Plant Based Alternative Algae

When we heard that one pair of VIVOBAREFOOT x Bloom algae shoes returns 57 gallons of clean water to habitat, we had to find...
Adidas primeknit bra

Adidas Primeknit Bra, With Knitting Technology, Designed To Mirror The Female...

Last week, Adidas unveiled the Don’t Rest Primeknit LUX' bra. Created with Primeknit, adidas’ revolutionary knitting technology, it offers the ultimate freedom...
Hearables

The Next Gen Hearables, The Dash Pro: Reloaded and Re-engineered

The Dash Pro, is the next generation wireless device that features a unique personalized experience. Powered by Bragi OS 3 (BOS 3), Bragi, The...
PUMA Biodesign

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance...

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...

Bloom Bra’s Convergence of Science, Technology and Fashion Disrupting An Industry

Did you know that the body changes on average 10% throughout the month? For larger breasts, that could be a full cup size. What...