Evolve or die. Sounds dramatic, I know, but unfortunately, it is true. Many fashion retailers who did not include technology in their business strategy were pushed over the edge by the pandemic. Although COVID 19 did not cause their downfall, their reluctance to adopt innovation designed to help them do business more suited to the 21st century did.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.