Globally, less than 1% of the material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. This year Sateri unveiled FinexTM, a product brand for recycled fibre. FinexTM, also known as ‘Fibre Next’, is a cellulosic fibre containing recycled content. Since its announcement in March 2020, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.
After the Singapore-based RGE group of companies announced its entry into China’s Lyocell fibre market, Allen Zhang, President of Sateri said, “Being the world’s largest viscose producer gives us the advantages that come with volume, but the value is what we hope differentiates us. By this, we don’t only mean higher-value products like Lyocell or FinexTM but also the value we bring to communities, country, climate and customers.”
Looking to support environmentally-friendly and excellent performance solutions, Sateri has been busy collaborating with brand partners. “I jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM encapsulates what my brand stands for – Beautiful Technology that combines function and fashion,” said Rico Lee, who established his own independent label in 2014. Echoing similar sentiments, Tom Liu, Sateri’s Commercial Vice President added, “Like our flagship brand EcoCosy®, FinexTM is made from bio-based natural fibres. Innovation and technology have made cellulosic textile fibre recycling possible and FinexTM represents how nature not only renews itself but that products made from nature can also be regenerated”.
Liu continues: “This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The FinexTM tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre – we thank Lafuma and Rico Lee for pioneering with us on this quest.”