Rothy’s New Bags Don’t Tackle the Larger Plastic Waste Problem, But I Can’t Help But Like Them!

Rothy's, the sustainable, low-waste brand with Meghan Markle's stamp of approval introduces a five bag collection made out of plastic waste.

Since launching the Flat, then the Point before adding the Loafer and then the Sneaker, Rothy’s has so far repurposed more than 15, 265.661 plastic water bottles. Now they have launched a handbag line. “It’s very important to our brand—to make sure we think not just about today, but five years from now and ten years from now,” said Erin Lowenberg, Rothy’s Creative Director.

Image Credit: Rothy’s

In their eight-year history, the innovative brand has been quite successful their washable shoe made from single-use plastic water bottles. “We’ve been waiting to expand at the right time, knowing that we want to be more than just footwear,” Lowenberg said. “We want to be more than the front-of-the-closet shoe, [and] we want to bring the technology and the sustainability and the ethos of the brand to her life in new ways, and showing up for her with a new category like bags was kind of our logical, passionate next step.”

We want to be more than the front-of-the-closet shoe, [and] we want to bring the technology and the sustainability and the ethos of the brand to her life in new ways.”

Being an authority in the recycled plastic realm, Rothy’s success is because they chose to do things a little differently like owning its factory. “From the beginning of our time as a company, we’ve been buying only what we feel really comfortable buying upfront and then replenishing based on demand, and will continue to do that with bags,” Lowenberg said. “And we can pivot into different categories and allocate resources that we already have. She’s definitely going to tell us right away.” 

Image Credit: Refinery29

They also hired Saskia van Gendt as the company’s head of sustainability. Her job is to reevaluate the impact of its use of plastics. “Her sole role within our company is going to be not just what are we doing with sustainability, but how are we improving every aspect of our business?” Lowenberg said. “How can we keep a circular lifecycle in our product flow and—it’s very important to our brand—to make sure we think not just about today, but five years from now and ten years from now.”

The five bag collection includes a tote, crossbody, handbag, pouch and a large catchall. Priced from $65.00 to $350.00, the soft, colourful bags are made of post-consumer waste material manufactured in a way that allows for very little waste. The timeless bags like the shoes are washable and come with a wash bag. As one of the first brands to make bags out of marine plastic, Rothy’s will be launching their bag collection on 9th March 2020 in New York where they opened their first store.

Want to make a new kind of statement? Check out Rothy’s bags.

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Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.