There is an exciting new Re:cycled Collection of bags made from repurposed plastic. Debuted at CES 2020, the urban-inspired designer of backpacks, totes, duffels, briefs, and sleeves, Solo has also partnered with the National Forest Foundation to help restore U.S. forests. With every bag sold from the Re: cycled Collection, Solo is planting a tree to help regrow U.S. National forests. The company has also added a pledge page to its website, and an additional tree will be planted for anyone who takes the Solo Green Pledge.
On demonstrating how important it is for them to produce stylish products made with care for the environment Serkan Anders, Vice President of Marketing, Solo New York explained: “With the new Re:cycled Collection, we set out to make stylish bags that also do good for the environment. And our designers really sweated the details to make this Collection accessible to anyone and everyone who wants to make a difference.” Adding: “To go even further, we’ve since revamped all of our packagings and hang tags which are now also made from recycled materials, and our hang tags are biodegradable. We had to figure out which finishes are biodegradable, and train our suppliers to source those finishes as well as the recycled plastic. It was a challenging yet very rewarding process, and many of our learnings will carry over to other Solo New York products.”
With sustainability part of their brand DNA, Anders explained how the company is dedicated to moving forward and adding new, more environmentally friendly programs and initiatives every year. Not only talking the talk, but Solo also walks the walk by having an office that is 100% solar-powered, having a strict policy of no single-use plastic bottles, and making sure all Solo New York products are shipped in recycled corrugated cardboard boxes.
The Solo’s Re:cycled Collection is made up of Re:vive Mini Backpack (MSRP $24.99), the Re:store Tote (MSRP $54.99) and the Re:move Duffel (MSRP $64.99). If you would like to invest in one of their bags, they are available online (and in some stores in the U.S.).