British high street brand Marks Spencer has sold out of a simple slip-on design. What makes this news is that I recently found out that the is skirt unique because it is made of 100% Naia fabric.
Eastman, the brand behind Naia, has been at the forefront of cellulosic yarn innovation since the 1920s. Naia is a cellulosic yarn derived from wood pulp from certified and sustainably managed forests, offers full traceability from tree to yarn, and is a fabric that breathes, wicks away moisture and is cooling. Described as the perfect fabric for womenswear, intimate apparel, and linings, Naia™ can be used alone or blended to create the desired fabrics the market demands.
With full transparency from tree to yarn, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations, ensuring no deforestation of protected and ancient forests. Also, Naia™ cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Lastly, Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint.
Launched in black, navy and pink and available in two lengths, the sold-out skirt has been a success for Marks and Spencers, which I am sure has given them a well-earned feather in their sustainable journey.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.