British high street brand Marks Spencer has sold out of a simple slip-on design. What makes this news is that I recently found out that the is skirt unique because it is made of 100% Naia fabric.
Eastman, the brand behind Naia, has been at the forefront of cellulosic yarn innovation since the 1920s. Naia is a cellulosic yarn derived from wood pulp from certified and sustainably managed forests, offers full traceability from tree to yarn, and is a fabric that breathes, wicks away moisture and is cooling. Described as the perfect fabric for womenswear, intimate apparel, and linings, Naia™ can be used alone or blended to create the desired fabrics the market demands.
With full transparency from tree to yarn, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations, ensuring no deforestation of protected and ancient forests. Also, Naia™ cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Lastly, Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint.
Launched in black, navy and pink and available in two lengths, the sold-out skirt has been a success for Marks and Spencers, which I am sure has given them a well-earned feather in their sustainable journey.