Prince Charles Launches Fashion Collection Through High-end Sustainable Manufacturing

Next summer HRH will be releasing a data-driven Design fashion collection that aims to equip young students with the skills to succeed in a fast-paced digital landscape.

Following the launch of the Duchess of Sussex’s fashion collection designed to raise money for Smart Works- a charity that supports unemployed and disadvantaged women trying to re-enter the workplace, Prince Charles has now followed suit with The Modern Artisan. A womenswear and menswear range to be released next summer 2020, the collection brings together artisanal textile and data-driven design through high-end sustainable manufacturing.

Prince Charles with Federico Marchetti Image credit: MIKE WILKINSON

“Designed in Italy and crafted in the UK, The Modern Artisan collection will be an important expression of how talent and technology can work across boundaries and borders,” Federico Marchetti, chairman and CEO of Yoox Net-a-Porter said. “This project, part of a longterm partnership between Yoox Net-a-Porter and The Prince’s Foundation, will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity – and, importantly, to do so sustainably, following the example of HRH The Prince of Wales who has dedicated the last 40 years to building a more sustainable future.”

The collection will be sold at luxury online stores Net-a-Porter, Mr Porter, The Outnet and Yoox. All profits from the collection going to The Prince’s Foundation.

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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.