Introducing The Environmentally Conscious Tyre Sole Driving Loafer

Hugs&Co is bringing a level of functionality to driving loafers that upgrades them into a more widely usable piece of luxury footwear.

On our wishlist, this week are the Hugs&Co Tyre Sole Driving Loafer. Taking an environmental stance, Hugs&Co’s TS1 driving loafer has been created using upcycled tyre tread combined with Italian leather and British design.

Image Credit: Hugs&Co

Environmentally-conscious Meets Luxury

Millions of scrap tyres pile up every year. Designed not to degrade, they create long-term damage to the environment. Waste tyres are often burned giving off toxic fumes. Alternatives for disposal are burying or highly costly and energy-consuming methods to break them down. The TS1 repurposes this material, and the simple process produces a tenth of the CO2 that new soles would use to make.

The line of loafers is Hugs&Co Tyre’s first line of environmentally conscious luxury footwear. Only a fraction of the energy used to produce new sole units is required to convert the waste tyres into usable shoe parts. The upcycled components add incredible durability and grip while retaining the elegant and classic style of the original hybrid shoe.

Hugs&Co Tyre’s first line of environmentally conscious luxury footwear.

Although there are quite a few styles available, we quite liked the look of the Tyre Sole Penny Loafers in navy blue suede model. Priced £150, the environmentally-conscious piece of luxury footwear has been made with the very softest of Italian suede combined with a natural leather lining.

The Tyre Sole Penny Loafers in navy blue suede

The hand-stitched shoes to start from £120.00 and are available now online and Harvey Nichols.

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Muchaneta Kapfunde

Founding editor-in-chief at
Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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