Coty Unveils AR-enabled Smart Mirror That Revolutionises Hair Colour Experience

Coty announces breakthrough innovation a new Wella Professionals Smart Mirror powered by the award-winning CareOS operating system that promises to revolutionise the hair colour experience from consultation to aftercare.

2018 seemed to be the year that Coty announced a lot of innovational products and collaborations, and it looks like 2019 is going to be no different. They have started the year by unveiling, today, an AR-enabled smart mirror powered by the award-winning Care, OS operating system.

Image Credit: brieshi.com

Named a CES® 2019 Innovation Awards Honoree, the AR-enabled smart mirror has been designed to revolutionise the hair colour experience from consultation to aftercare. Co-created with Wella Professionals hair stylists and salon owners, key features of the Smart Mirror include live AR hair colour try on, facial recognition that enables the retrieval of past looks and 360° video capture to view the hair at every angle, among other services.

On the new technology which can run on any connected device, including tablet or mobile phone, Laura Simpson, Coty Professional Beauty Chief Marketing Officer, said, “We are incredibly excited about this breakthrough innovation, allowing hair professionals, the original image and change makers in beauty, to take their consultation with their clients to the next level.” Adding: “With the new Wella Professionals Smart Mirror, clients can have an even more customised session with their stylist, visualise their desired colour before application, as well as maintain the relationship and service after the salon visit. Co-developed with stylists, with this new tool we are enabling them to build stronger consultations and relationships with their clients, which is critical in our industry.”

“With the new Wella Professionals Smart Mirror, clients can have an even more customised session with their stylist, visualise their desired colour before application.”

Laura Simpson, Coty Professional Beauty Chief Marketing Officer,

Elodie Levy, Senior Director of Digital Innovation at Coty, also shared, “This breakthrough ecosystem empowers stylists and addresses many of the pain points associated with the salon hair colour category. Clients fear getting an unexpected colour result, and the use of augmented reality for trying on hair colour shades in the salon is a game changer to address this challenge. Further, we’ve created a flexible and portable platform that can be scaled across salons of all sizes, a major step in reinventing the salon experience for all.”

If you would like to check out the Wella Professionals Smart Mirror, it will be featured at CES 2019 as part of the CareOS Artémis connected Smart Mirror.

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Muchaneta Kapfunde

Founding editor-in-chief at FashNerd.com
Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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