Stella McCartney Officially Partners Up With Global Platform for Innovation Fashion For Good

The luxury lifestyle brand is in good company with Fashion for Good’s other partners that include adidas, C&A, Galeries Lafayette Group, Kering, PVH Corp., Target and Zalando. .

Today Fashion for Good announced Stella McCartney, the global luxury lifestyle brand known for its focus on sustainability and innovation, as its official partner. Sharing a commitment to industry-wide collaboration, the partnership between the luxury lifestyle brand and the global platform for innovation will look to integrate disruptive changes within the fashion supply chain.

Stella McCartney x Colorifix dress will be on show in Amsterdam at the Fashion for Good Experience from 5th October 2018 | Image Credits: Presstigieux

With both organisations focused on embracing innovation and circular fashion principles, Managing Director Fashion for Good Katrin Ley said: “It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes. This dress is an exciting example of what good fashion looks like.”

Stella McCartney added: “We are constantly exploring innovative ways to become more sustainable, joining Fashion for Good helps us on this journey. Together we can spark and scale the next generation of circular technologies and help change the fashion industry!”

Stella McCartney has already worked with one of the promising innovative start-ups from batch 2 of the Fashion for Good-Plug and Play Accelerator Programme. Colorifix innovation is a creative form of dying that dramatically reduces the environmental impact of the dying process which has traditionally been toxic and wasteful, consuming vast quantities of water, energy, and petrochemicals. Working with the British designer, Colorifix sustainably dyed an organic cotton dress from Stella McCartney’s Summer 2018 runway using engineered microorganisms.

“It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes.”

According to Stella McCartney’s sustainable ‘experience’ blog post, what makes the Colorifix’s process less environmentally damaging is that they have managed to find a way to combine engineered microorganisms; DNA. They do this by isolating the DNA that creates colour in nature. For example, the DNA in an apple that makes it red. The DNA is later transferred into a microorganism (a form of bacteria) and the microorganism is then used to transfer the colour onto a fabric.

Cufflinks dyed using Colorifix’s dying methods | Image credit: Colorifix

Recognising that the method does come without the drawbacks of the vegetal options that are often non-scalable and expensive, the designer has found that using Colorifix has meant using 10 times less water than traditional dyeing processes. Colorifix does not use heavy metals, organic solvents or acids, instead they use innovative biofabrication to create a range of colours produced by the microorganisms we mentioned earlier.

If you would like to see the garment, it will be on show in Amsterdam at the Fashion for Good Experience, an interactive technology-driven museum, from 5th October 2018.

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Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.