Earlier this week, fashion tech company StyleDotMe launched its Augmented Reality (AR) tech platform for jewellery called mirrAR. Designed to help shoppers try jewellery without actually having to wear the pieces. Available on digital platforms, StyleDotMe has seamlessly integrated AR tech onto their fashion advice platform, enabling users to access the 3D virtual try-on technology so they can see how jewellery will look on their face, accurately and realistically.
Looking to revolutionising the way people shop, the New Delhi based startup got some column inches when they first launched the app created to help users get instant fashion advice from fashion experts and friends when they need it. On their latest endeavours, Akhil Tolani, CTO of StyleDotMe told Economic Times [India]: “Augmented reality is a new way to use technology that will transform the way you perform everyday tasks. Using our patent pending breakthrough in computer vision, we are able to provide an unprecedented experience in real time virtual jewellery try-on.”
“Augmented reality is a new way to use technology that will transform the way you perform everyday tasks”
mirrAR will not only be beneficial to consumers, but the technology will also help jewellery brands increase their reach by offering their customers the opportunity to try on digitised versions of jewellery in real-time automatically. The first company to trial the technology is PC Jeweller. They are the first jewellery company in India to roll out the ‘Augmented Reality Jewellery Buying Experience’ in collaboration with StyleDotMe. On their partnership, Karthik Iyer of PC Jeweller said: “Our journey has been fantastic! We have been getting a lot of traction, especially for the young audience. We look forward to our continued association with them”
With plans to roll out mirrAR with other marquee jewellery brands shortly, the founders of StyleDotMe plans to make further extensions to support predictive analytics, machine learning and Big Data applications to provide actionable insights for optimising inventory costs, a significant growth bottleneck in the industry. They also told ET that they would be opening zero-inventory stores at airports, shopping areas etc. to boost footfalls at stores through outdoor marketing activations, get customer insights through user profiling and extend customer value chain through multichannel retail solutions.