Meet 5 Startups With The Kind Of Innovation That You Should Back

This month the FashNerd team has handpicked five startups whose innovation has wowed them.

With innovation coming from various directions, it can sometimes be difficult to know what campaigns to back. We have picked our top 5 startups that have wowed us (and we aint easy to wow), this month.

So take a moment to find out more, and who knows, maybe you will find yourself backing a campaign that could make your life that little bit easier.

Muggo, the Smart Self-Heating Travel Mug


We have all prepared a hot drink and then get distracted, and when you remember to take that first sip, the mug with your tea or coffee is already lukewarm or even cold. Now there is a way to get around that problem. Muggo, a self-heating smart mug, has been designed to keep your hot drink at the right temperature while you drink it, meaning that you no longer have to reheat it in the microwave!


VoiceMojo: Voice AI to Make Your Life Easier and Smarter


VoiceMojo is a portable PUSH-to-TALK Voice Assistant device, links up to all voice service platforms including Amazon Alexa, Google Assistant & Apple Siri. It recognises the natural language, provides direct interaction with the voice AI technology. You can ask questions, request services and control your smart home devices.

VoieMojo uses the Automatic Speech Recognition ( ASR ), Natural Language Understanding ( NLU ), and Text-to-Speech ( TTS ) processes to handle complex voice commands. Carrying VoiceMojo, you will have unprecedented control to manage everything around you, let VoiceMojo transforms your speech into reality.


Xenxo S-Ring – The World’s Smartest Smart Wearable

The Xenxo S-Ring wraps technology around your little finger, thereby making your world smarter, secure and more seamless than ever before. The ring’s 360-degree functionality was a deliberate design decision because the company co-founders wanted to wrap technology around your little finger, making it easier for you to accomplish anything and everything with one small ring.


Lumen, Your Workout Whisperer


Imagine being able to, in a single breath, to see if your body is burning fat or carbs. This is what pocket-size device Lumen does. It is your very own nutritionist capable of telling you in real time how you are doing and adjust accordingly. I like how the device makes you accountable for what you put in your body, allowing you to see how your body is working.

Founded by Dror Cedar, Lumen is the creation of a team of scientists, engineers and designers. They aim to find a sustainable solution that will improve the way people eat and manage their bodies so they can live a healthier life. By measuring the level of CO2 in your breath, Lumen reveals if your body is burning fats or carbs. If you are still wondering “but how precisely does Lumen measure your metabolism through my breath?’ Well, when you breathe into the Lumen device, it measures and analyses the various gases in your breath (especially Co2) through different sensors in the device. The concentration of various gases in your breath tells Lumen what your cells are burning for energy – carbs or fats.


GLIGO E-Ink Smartwatch -Hassle-free with style

GLIGO is a smartwatch that has no crazy or flashy UX and alerts that never stop. It has instead been created to only keep track of the most important things for you throughout the day: check time, meeting reminder, and a little bit of health monitoring and fitness tracking. Promising users a comfortable watch-reading experience, GLIGO also has unprecedentedly long battery life because they adopted an energy-efficient dual-core design: the quartz core has a battery life of up to two years, e-ink screen has a battery life of up to 180 days.


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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.