The Future of Fashion To Be Presented at Pure London 2018

The fashion festival will be introducing a new content programme that tackles sustainability, diversity, and new technology.

On 22nd until 24th July 2018, Pure London will be taking place at Kensington Olympia. The bi-annually fashion-focused event is made up of Pure Woman, Pure Man, Pure Origin and a great lineup of speakers from the companies like Ellen MacArthur Foundation, Ethical Fashion Forum, Fashion Revolution, The London College of Fashion and WGSN.

Pure London 2018 Driving For A Better Future

Kicking off this coming weekend, Pure will be exploring many things, including the growth of sustainability in the fashion sector. “As sustainability shifts to being an integral part of the entire fashion value chain, Pure London is keen to take the lead as a disruptor in the industry. We are looking to probe the key issues facing us, and offering visitors an inspiring and educational content programme that helps guide brands and retailers towards alternative business models and new concepts centred around sustainability”, said Julie Driscoll, Managing Director of Pure.

Pure London is keen to take the lead as a disruptor in the industry”

By putting sustainability on their agenda, Pure is driving for a better future where new technologies will allow the fashion industry to make more ethical choices in order to make a substantial difference to the effect they are having on the world, the people living and working in it and the natural environment.

Caryn Franklin, who will give a keynote address at Pure London on Monday 23rd July, says; “We need to stop worrying about being told we’re not doing enough or everything to improve our world when a group of people start making small changes it can make a big difference as the initiative gains momentum and support. No voice is too small. We need to discard the taboos, to take a 360-degree approach to sustainability and what it means. How good leadership, diversity (in front of and behind the lens), kindness and ethics leads to higher productivity, creativity, satisfaction and stability which in turns leads to higher profits and a better future for all.”

The Talks You Need To Attend

For three days, three stages will be filled with inspirational talk, trend briefings and exciting panel discussions. We recommend that you add the following sessions to your diary. On the Spirit Stage Matthieu Guinebault from Fashion Network will be looking at how technology will reshape the fashion industry and how to adapt to this era of technological acceleration. On the Origin Stage Helen Palmer, Director of Materials, Textiles and Knitwear at WGSN will share perspectives on the materials and fabrics that will be huge in Autumn/Winter 2019.

Tamsin Lejeune, CEO of Common Objective and Founder of Ethical Fashion Forum will be taking to the Main Stage to discuss growth in the sustainable fashion sector, while on the Spirit Stage, Keely Stocker, Editor of Drapers, chairs a panel discussion examining the stores of the future, the role of technology, customer experience, international expansion and Brexit. She will be joined by Adam Mansell, Managing Director of UKFT; Retail Analyst Natalie Berg; and Alex Schlagman, Co-Founder of Save the High Street.

Also on the main stage will be Hilary Alexander, OBE, Journalist and former Fashion Editor who will be chairing a panel discussion on The Future of Sustainable Fashion Design. Focusing on sustainability and fashion design, the panellists will include Michael Beutler, Director of Operational Sustainability – Kering Group, Noorin Khamisani, Founder – Outsider, Scarlett Curtis, Style Columnist – Sunday Times and myself, Muchaneta Kapfunde of

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Lastly, take a moment to also indulge in a session with Seetal Solanki, Founder and Director of Ma- tt-er who will be discussing the use of new materials to help sustain the planet’s resources from growing your own materials to designing smarter systems. Anne Prahl, Sustainable Design Consultant, who will talk on The Origin Stage about bio-based textile innovation for fashion and sportswear. On the Main Stage Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion will discuss how immersive technologies are shaping the fashion industry.

With 6 days left to go, there is still time to register your interest.

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.