Honor, a leading smartphone e-brand under the Huawei Group signed up to work with Central Saint Martins (CSM) students to explore the concept of colour and its emotional significance within the history of design, as well as the relationship between art, design and technological innovation.
Collaborating to find beauty in Artificial Intelligence (AI), selected CSM students are to be awarded the Honor Art prize, which is an award given for a piece of final degree work that celebrates the innovative use of colour and technology in artistic practice. This year, the inaugural prize was awarded to MA Fine Art student Marco Pantaleoni for his series of works in 3D scanning, photography and painting. Receiving his award, Marco said: “I feel honoured to be awarded this prize. Technology is an essential part of my practice, so to be recognised by a technology brand like Honor, not only reinforces some of the concepts behind my work, it also really resonates with the way I create.”
“Technology is an essential part of my practice, so to be recognised by a technology brand like Honor, not only reinforces some of the concepts behind my work, it also really resonates with the way I create.”
On Honor’s Global Theme Design Contest, where participants are challenged to bring the brand’s ethos to life through art, George Zhao, President of Honor, said “At Honor, we bring together the best of innovation, fashionable craftsmanship and engineering to create devices that stand out and help you express your fierce individuality. We are proud to sponsor Central Saint Martins to provide a creative outlet for a new generation of young creative talent.”
Stephen Beddoe, the Director of External Relations, Central Saint Martins stated, “It’s been a pleasure for our creative students to work with Honor during the Central Saint Martins Graduate Degree Shows this year. Our students, who come to us from all over the world, are talented, individual and always pushing the boundaries with their art and design work, as well as their own self-expression. They are brave in all aspects of their creative lives. The powerful technology and beautiful design of the Honor 10 has allowed our students to make new work, and record and broadcast their creative process to the world.”
The launch of the Honor 10, Honor’s flagship smartphone for 2018, revealed two major ground-breaking and industry-leading smartphone technologies to consumers. The first was the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual camera. The second was the Honor 10 CMFdesign, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering colour. Over one million Honor 10 phones were sold within one month of its initial launch in China and one week after the global launch in London.