Badgley Mischka AW2018- Interactive Runway App

Using an interactive runway app Badgley Mischka was able to gather some valuable information from those who fluent in fashion.

At NYFW, Badgley Mischka gave a bow to technology by creating an interactive runway app for the iPhone and iPad, which allowed attendees to interact with the fall collection as it hit the runway live. The app gave those attending the show the option to “like” and “love” outfits as they appeared, giving the fashion house immediate feedback on styles not yet in production.

Badgley Mischka
Badgley Mischka 2018

All about a seamless end-user experience, Badgley Mischka was able to gather some valuable information from those who fluent in fashion without losing its brand identity.

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Founding Editor in Chief at FashNerd.com | editor@fashnerd.com | Website

Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.