Badgley Mischka AW2018- Interactive Runway App

Using an interactive runway app Badgley Mischka was able to gather some valuable information from those who fluent in fashion.

At NYFW, Badgley Mischka gave a bow to technology by creating an interactive runway app for the iPhone and iPad, which allowed attendees to interact with the fall collection as it hit the runway live. The app gave those attending the show the option to “like” and “love” outfits as they appeared, giving the fashion house immediate feedback on styles not yet in production.

Badgley Mischka
Badgley Mischka 2018

All about a seamless end-user experience, Badgley Mischka was able to gather some valuable information from those who fluent in fashion without losing its brand identity.

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Muchaneta Kapfunde
Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.

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