The age of sextech has arrived fashionably late to the wearable tech space. Defined as technology designed with the intention of enhancing human sexuality and the human sexual experience, sextech has been taking advantage of its technological potential to play a key role in expressing and understanding our sexualities in ways we never thought possible.
Predicted to be a multi-billion dollar industry by 2020, the quiet rise of the sextech industry is bringing to our attention a diverse range of ideas and wearable devices designed to encourage a more healthy future of experiencing sexuality. If we take a moment to look back, adult ‘fun’ toys have gone from clunky, vibrating pieces of metal to popular tools like the Rabbit, made famous by HBO’s Sex and the City. As technology continues to play a role in the improvement of sex devices, startups like LOVENSE, a leading sex tech company, are revolutionizing the common sex toy.
Launched in 2010, Lovense carried out research and built prototypes between 2011 and 2012. This was also the time that they successfully utilized smartphone Bluetooth technology, which is now the basis of their current toys. In late 2013, Max and Nora, the first app-based sex tech toys, were released. Nora was the first Bluetooth rabbit vibrator and Max was the first Bluetooth male masturbator. In mid-2015 they launched Lush, a powerful remote control bullet vibrator which has tons of features accessible via their app. More recently, Lovense raised more money with their campaign, which was1784% funded, raising $237,536 USD via crowdfunding site Indiegogo.
The Growth of Potential Sextech Entrepreneurs
On the 10th June 2017, sextech had its first hackathon. Held in the US, it explored how our sex lives are going to undergo changes thanks to technological advances. Besides the success of the hackathon, there continues to be a lack of accelerators and business mentoring programmes targeting potential sextech entrepreneurs. I think the solution is to be inspired by entrepreneurs like Tina Gong. She is eliminating the stigma around female masturbation by her gaming app called HappyPlayTime.
Also, leading the sextech revolution for women is sex futurist Bryony Cole. She is a Brooklyn, NY based researcher and strategist in future human and technology fields who hosts a popular podcast called ‘The Future Of Sex’. Other inspirational sextech entrepreneurs are Michael Topolovac and Ti Chang. They came up with Lovecrave in order to change the way women experience sex toys.
With so much going on, we are excited to see what kind of sex toys we can expect to be able to buy in a few years. But if you cannot wait, then be sure to check out the best wearable technology devices causing a stir now:
KGoal Boost: It is a device for men so they can strengthen their pelvic floor muscles. Using an air-filled sensor pad that provides biofeedback directly to their smartphones, this is a sex tech toy that could improve your man’s game in the bedroom.
OhMiBod: With a tech wow functionality that has the ability to track orgasms, set orgasm goals, and see your orgasm trends over time, this cutting edge Bluetooth-enabled device is a must for a woman in search for the ultimate orgasm.
HUM: As the worlds first robotic artificial intelligent (AI) vibrator, Hum can feel your movements and respond in kind to meet your needs without explicit directions. This waterproof, medical grade silicone toy also charges wirelessly.