CES2017: The Brands That Talked Good Game, But Failed To Excite Us

Is it too honest to say that it is hard to be positive about jeans that give me directions, a hairbrush that tells me how to brush my hair and earbuds that will most likely hurt my ears?

Now that you have had the chance to read about the great innovations from CES 2017, lets take a moment to look at the products that talked a good game but managed to only raise a lukewarm ‘meh’ from us.

Spinali Connected Jeans

Looking to put the ‘sexy’ into wearables, Spinali got a lot of attendees hot under the collar with their connected hot pants. The fabric, which is integrated with electronics, offers a new experience in garment use.

Equipped with two vibrating sensors on the belt and connected to your smartphone via Bluetooth, Spinali’s Essential jeans offers the kind of features that have been designed to easily integrate into your daily environment. The key feature is geolocation. It allows you to navigate through your everyday journey using guiding vibrations either on the right or left side of your Essential jeans. This is a feature that Spinali also argues that it has numerous uses such as security alerts, home support, geolocation of your children and can even be a solution for the problem of isolated workers.

“SPINALI’S ESSENTIAL JEANS IS TO INTRODUCE A NEW METHOD FOR LINKING DIGITAL WITH DESIGN.”

The overall objective of Spinali’s Essential jeans is to introduce a new method for linking digital with design. They hope to attract both women and men who are into new technologies and would appreciate their new, creative, high-end project. Personally, I think that they should have led with their connected dress. It is definitely cute enough to grab the right kind of attention.

Kérastase Hair Coach Powered by Withings

A recipient of this year’s International CES Innovation Award, Kérastase, the worldwide leader in professional luxury hair care, smart brush had me sighing with exasperation.

The Kérastase Hair Coach Powered by Withings was born when Kerastase partnered up with Withings, the leader in the connected health revolution. Labelled as the world’s first-ever smart hairbrush, the brush was developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator and features Withings’ advanced sensors. The seamless product design is complemented with L’Oréal’s patent-pending signal analysis algorithms that score the quality of hair and monitor the effects of different hair care routines

“The brush was developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator and features Withings’ advanced sensors.”

Working with an accompanying mobile app, the brush user will have access to additional insights and customized product recommendations that will help them take better care for their hair.

Hush Smart Earplugs

Call me skeptical, but I am yet to come across earplugs that actually work. All the ones that I have ever used always end up giving me ear ache. Which leaves me to question, can Hush™ really change this?

Hush is a hearable that lets you block out all the noise that keep you up at night. Promising to let you rest easy, Hush guarantees that although it blocks noise it will never let you sleep through what matters most.

The idea behind Hush is that it works by combining soothing sounds such as white noise, forest sounds and rainfall, into the earplugs so you’re able to sleep peacefully through the night. The key element to Hush Me is the sound eliminating foam that combined with the noise masking will fully isolate you from your surroundings

“Hush emits a fraction of the radiation that normal Bluetooth headsets emit during a single phone call.”

With an ultra-thin profile and completely wireless design, Hush comes with a compact carrying case, that doubles as a charger, providing 3 full charges without having to plug in. Lastly, it is good to also know that Hush emits a fraction of the radiation that normal Bluetooth headsets emit during a single phone call by storing audio files on the earplugs and playing them back locally.

You might think that the above three products are wonderful ideas. Described as ‘Worlds First’ many times over, I  found it hard to be positive about jeans that give me directions, a hairbrush that tells me how to brush my hair and earplugs that will most likely hurt my ears.

Missed out on the coverage of CES 2017? We got you covered

Share Your Tips & Corrections