With the world of technology proving that wireless earbuds are the future of hearables, it was great to find out that the new collab in town was all about up upcycling redundant headphone wires.
The latest fashion tech collaboration is between music bigwig Sony and sustainable fashion label AURIA. They have launched a collection that celebrates Sony’s new h.ear Wireless NC single-colour, fuss-free headphones.
Amazingly, the eye-catching capsule collection of travel accessories was created using 113 metres of wire from redundant headphones. The end result was five unique designs that include Lime Yellow passport cover, Bordeaux Pink sunglasses case, Cinnabar Red beach bag, Viridian lie smartphone case and Charcoal Black beach sliders.
On the collab with Sony, director and designer at AURIA, Diana Auria, whose designs have been seen on the likes of Rihanna, Daisy Lowe and Lily Cole, commented: “The opportunity to partner with Sony on such an innovative project was amazing. I am a long term champion of sustainable fashion, and the headphone wires have been a great material to upcycle and design with. They have made really fun, colourful and durable travel products.”
What a great way to recycle old technology in order to make room for the new. We now wait with baited breath for them to announce prices and release dates for their capsule collection. We will keep you updated.