Fitbit Finally Gets Stylish With The ‘Prettier’ Alta

Muchaneta Kapfunde | @FashNerdEditor

Yesterday, one of the leading brands, when it comes to connected health and fitness, Fitbit announced the pre-sale launch of the Fitbit Alta. With retail availability starting in March 2016, the slim, sleek fitness wristband has been designed to not only fit your personal style but also track your workouts and deliver positive motivation that will keep you moving.


Following the award-winning Fitbit Blaze Smart Fitness Watch, the Alta has been designed with a satin finish, stainless steel body and brags interchangeable bands that are available in multiple popular colours. Features include Bluetooth Smart connectivity and the ‘Reminders to Move’  feature that will help you stay active and reduce stationary time. The Alta will also provide you with visual feedback on your progress, and another characteristic worth mentioning is the Alta’s long battery life which can last up to 5 days on a single charge.

On the latest addition to the Fitbit family, James Park, CEO and Co-Founder of Fitbit shared, “Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness 1 tracker fits seamlessly into daily life – from the gym to the office to a night out. Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”


When I previously reviewed the Fitbit Flex I must admit that I found it to be lacking in style, so I was happy to learn that with the Fitbit Alta you can wear a more fashionable band for work and then swap it for a workout-friendly wristband. Engineered to ensure all-day comfort, the Alta is easy-to-read, with a vibrant LED tap display that shows your activity stats and the time. The tap will also give you quick and easy access to your all day stats and notifications. Which means that you can access your stats and motivational interactive tools to set goals, see your progress, and cheer or challenge friends, family and co-workers.

“It is Not Really Technology, But An Accessory That Has Technology In It”

Following its launch, Fitbit announced its future collaboration with Tory Burch. The wearable brand will also be upping its fashion cred by working with Public School, a fashion label that has been looking into getting in on the wearables scene. Their collab range for Fitbit will contain premium designs with custom hardware, as well as a more accessible line of printed fitness bands. Exact prices and the date of release are yet to be determined. As for the partnership with Burch, they will be introducing new styles specific to the Fitbit Alta, but for now the high performance silver stainless steel tracker can be pre-ordered in black, blue, teal or plum with a satin finish.


The shiny gold stainless steel tracker will be coming this summer 2016. With global availability starting in April 2016, the Alta is compatible with Android, iOS and Windows mobile devices and computers. Priced at $129.95 (U.S.), those based in the US can purchase their Alta at three major North American retailers, including Amazon , Best Buy , Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target , The Sports Authority , Verizon and Walmart.

When you grab your Alta be sure to take a moment to indulge in some of its accompanying accessories that include the classic fitness bands available in black, blue, teal and plum priced $29.95 U.S, the luxe soft premium hide leather bands available in graphite and blush pink priced $59.95 U.S. and the luxe hand-polished stainless steel silver bangle priced at $99.95 U.S.

Pre-Order the Fitbit Alta NOW

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