2015, The Year FashionTech Shrugged of ‘Gadgetry Stigma’

Muchaneta Kapfunde | @FashNerdEditor

2015, was definitely the year that FashionTech shrugged of its gadgetry stigma and was finally given a seat at the table.

With innovation leading the way, we witnessed the world of fashion technology pushing boundaries so we could embrace tech-laced smart garments and accessories bragging technology of stylish convenience. It was also the year that Retail Tech came out of the shadows of FashionTech. The year that fitness wearable brands finally understood that they needed to become more fashion conscious when it came to designing their devices, hello Jawbone‘s collection of beautiful bands.

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2015 was also the year of collaborations. The year that fashion brands and technology came together to successfully create wearables that were actually marketable. Our favourite was the Bauble Bar x Jawbone collab, a consumer friendly jewellery collection of wearable tech minus the geek. Then there was Fashion Tech 2.0 brands like Vinaya and Unseen, that not only evolved into fashionable must haves with the power to reflect a wearer’s personal taste but they are also now stocked in well known stores like Selfridges and Browns Focus.


Our very own highlights of 2015 included the launch of FashNerd.com in January. This was the year that we threw ourselves into all things fashion and lifestyle tech. We became the first fashion tech news site to launch #WearableTechStylist and Fashion Tech Guides.

On that note here is a round up of the top FashNerd.com posts of 2015, that left you wanting more.

1) Most Read Article

The Future Is Bright, The Future Is IoT

(2) Most Popular Article

Gesture Control, The Most Convenient WearableTech Yet

(3) The Most Loved WearableTechStylist Edit

Styling Hermes on The Wrist

(4) The Hottest Fashion Tech News

Fashion and Technology- The New Power Couple

(5) The Hottest Lifestyle Tech News

Fashion & DigitalHealth Collide at Internet Of Things

(7) Popular DinkyNerd Post

AmbyGear, Peace of Mind For ‘The Hardest Task’ In Life

(8) Most Popular Shopping Guide

THE GUIDE, FashNerd’s Shoppable Tech Edit

(9) Best Tech on The Runway

Dolce & Gabbana Runway- Embellished Headphones

(10) Most Watched Video

10 Future Technologies That Will Change The World

(11) Most Popular Startup

YONO, The First In-Ear Wearable Thermometer

(12) Most Popular Event

Day 1: Decoded Fashion Beyond The Hype

The winners were selected based on the number of reads they racked up in 2015. Do you feel differently? Please feel free to share your favourite article, edit or insight piece.

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