Fashion Future Awards Leads The Digital Revolution

Muchaneta Kapfunde | @FashNerdEditor

Decoded Fashion is fast becoming known as the must attend event for the movers and shakers within the Fashion Technology industry . The global event brings game changers, from both technology and fashion, to the forefront and encourages them to collaborate.
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Together with W Magazine, Decoded has given birth to Fashion Future Awards, the hottest ticket in tech town. The woman who made it happen is Decoded Fashion Founder Liz Bacelar. She has been hailed as the ‘one to watch’ many times over, due to successfully connecting emerging technologies with fashion decision-makers. On the award ceremony, Bacelar shared, “each of our winners is leading the digital revolution in their own disruptive way.”


Some of the technology innovators in attendance where The RealReal, Rebecca Minkoff and Tory Burch who shared with WWD, “It is an extraordinary time in our industry as the worlds of fashion and technology intersect.” Burch, named the “visionary” by W magazine, also added, “The changing landscape brings incredible opportunities for innovation and it is exciting to think about all that lies ahead.” 


Taking place at New York’s Bowery Hotel, judges included Google’s Lisa Green, Man Repeller blogger Leandra Medine and Bergdorf Goodman’s president Joshua Schulman. The winners included:

  • Shoppable Runway Show WON Best Omnichannel Experience
  • The RealReal WON the Start-up Set to Disrupt Fashion in 2015
  • Misha Nonoo WON the Most Engaging Campaign Launch during Fashion Week
  • Plus-rehabstudio WON the Most Promising New Digital Fashion Project
  • Covet Fashion WON for Most Innovative way of Enhancing the Consumer Experience
  • MM.Lafleur WON Best New e-Commerce Launch
  • Combatant Gentleman WON Best Use of Data and Analytics for Fashion and Retail
  • TicTail WON for Most Innovate Use of Mobile
  • Nineteenth Amendment x Macy WON for Best Brand and Start-Up Collaboration


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Muchaneta Kapfunde

Founding editor-in-chief at
Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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