Chanel’s Modern Marriage of Tradition & Technology

Muchaneta Kapfunde | @FashNerdEditor

As October crawls along, you will find us at London’s Saatchi Gallery attending the Mademoiselle Privé exhibition. It is an invitation to completely be part of the world of creativity behind the Chanel brand.

Mademoiselle Prive Exhibition Saatchi Gallery London | Photo Credit: Olivier Saillant_
Mademoiselle Prive Exhibition Saatchi Gallery London | Photo Credit: Olivier Saillant

If you choose to attend, you will be drawn into the Mademoiselle Privé journey where you will be able to explore the origins of CHANEL’s creations. In doing so you will capture the charismatic personality and irreverent spirit of Mademoiselle Chanel and Karl Lagerfeld.  The exhibition explores the three major points that are still defining the Chanel brand: “the haute couture, the high jewelry and, of course, the iconic Chanel Nº5”. The event is also about life after the show. It gives us the opportunity to understand and see more. It is an invitation to experience life after the runway. It keeps the Chanel dream alive.

The technology comes in the form of the Mademoiselle Privé app. It unlocks the exhibition’s modern marriage of tradition and technology. It opens a window to Chanel’s unique creativity and of the people inside the brand.  On this, Bruno Pavlovsky, Chanel’s president of fashion, shared, ‘I’m convinced that digital is the most powerful way to stay connected with our customer.’ Pavlovsky continues, ‘For me, this notion of e-service is much more powerful than e-commerce.’

Photo Credit: KOKET News Chanel
Photo Credit: KOKET News Chanel

Installed on all three floors of the Gallery, the enticing adventure will bring to mind the House’s essential elements: audacity, freedom and innovation whether it is the history of Gabrielle Chanel’s inspirations or Karl Lagerfeld’s inimitable take on CHANEL’s codes, symbols and icons.

So should you wish to find us, we will be in London in the company of the Chanel loving fashion tribe accompanied by our digital aid. But if London is a world away from you, fear not, Chanel is going to soon release a schedule listing the cities where their exhibition will also be presented.

For now you can subscribe to get updated on the latest news and the visitors’ app
MADEMOISELLEPRIVE.CHANEL.COM

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